A mother of one, who was snapped breastfeeding her eight-month-old daughter in public and then called a 'tramp' on Facebook, has responded by organising a mass breastfeeding event in hopes to drum up support for breastfeeding in public places and 'squash breastfeeding intolerance'.
Breastfeeding in publicEmily Louise Slough, 27-year-old mum to Matilda, stopped to breastfeed her daughter on some steps opposite The Shrew pub while out shopping in Rugeley town centre, Staffordshire, where she was photographed by a stranger.
The anonymous photographer posted the snap on Spotted in Rugeley's Facebook page and commented: 'I know the sun is out n all that but there's no need to let your kid feast on your nipple in town!!! Tramp.'
Emily was shocked to find out about the post after a friend of hers discovered and told her about it. She told the Birmingham Mail: 'The mentality of the individual that attempted to shame me for feeding my daughter makes me so angry. I am very confident and comfortable with my breast feeding, but I know plenty who aren't, [who] don't even humour the idea of nursing because of some ridiculous stigma attached to it and fear of embarrassment, humiliation and non-acceptance.'
The Spotted in Rugeley Facebook page was later deactivated and a supportive message was posted on its new page: 'We fully support breastfeeding publicly and think the original post was disgusting.'
The National Childbirth Trust (NCT) has also backed Emily and CEO Belinda Phipps said: 'This behaviour is dreadful. For good reason, mothers feeding their babies are protected by law.'
Mass breastfeeding eventEmily initially thought about ignoring the post but decided to make an example of the person who shamed her for breastfeeding Matilda in public. She's since thanked everyone for the overwhelming response she's received on Facebook and Twitter and expects over 1,000 people to attend her mass breastfeeding event, which will take place in Rugeley town centre in Staffordshire, on Saturday 15th March 2014. Search #rugeleymassfeed on Twitter for more information.
Have you ever breastfed your child in public? We would love to hear your breastfeeding stories, so let us know in our comments section below.