For weeks preparations are made, wish lists are written and sent, and on Christmas Eve mince pies and carrots are left out in the hope they might just catch a glimpse of the man who brings the presents.
But sometimes, it's just all a bit too much and those Santa dreams are shattered.
Meet the kids who do just not get the Santa thing...
Image from Gramfeed/press3nicole
'Who is this man and why is his beard so bushy?'
Image from Gramfeed/Kaleigh.st
"I'm just not so sure about this, Mummy."
Image from Pinterest/ Teamjimmyjoe
The brave soulsImage from: Pinterest/Sarah Evans
"I'm not going to cry, i'm not going to cry..."
Image from: Pinterest/16house
'Get out of my face old man!'
The downright terrified
I'M OUTTA HERE!
Image from: Pinterest/Babble
"I'm running away and you can't stop me!"
Image from: Pinterest/funnyandweird
"Help me, please!"
Sometimes, Santa isn't so happy himself either.
Image from: Pinterest/SarahEvans
"Would you just STOP STRUGGLING!"
Image from: Pinterest/Ellen
"Life is just so hard for poor old me."
Image from: Pinterest/Cheezburger
So this year when you take your kids to Santa's Grotto - beware, some children just really don't like Santa.