However, despite your best efforts, there are some nights where your precious tiny human just WILL NOT GO TO SLEEP. If you're searching for a solution, get ready to see a novel new technique that might just do the trick...
This adorable video shows a dad with his three-week-old tot, trying to send her off to sleep. At first, she's bright eyed and bushy tailed, but with some gentle side to side and up and down rocking, and a repetitive chant of 'Oompa Loompa', her eyelids begin to droop and she's soon sound asleep.
In the description for the video, which has had more than 4 and a half million views since it was posted, this little one's dad says the Oompa Loompa technique "almost always works" - sounds too good to be true!
Will you be trying this sleep technique on your baby? Or do you already have a magic trick of your own? Let us know in the comments below.