The mum-of-three shared a picture of the placenta, which she has had made into pills by a local specialist, on her Twitter account, writing, 'Looking forward to starting my capsules @placentaplus1 .... Thank you xx'
Coleen's followers were divided on the matter. Some shared messages of support: 'I think this is a fantastic way of levelling out and boosting your body after giving birth...', one tweeted, whilst another added, 'I've just done this Coleen & I swear it's helped me through. had PND with last. And I've been great.'
However, not everyone was as positive about the 29-year-old's post-natal choice.
'Had 3 kids and I didn't die for not taking that,' a follower pointed out. A later tweet simply read 'gross'.
Welcome to the world Kit ðŸ’™ pic.twitter.com/nietxkhLMD— Coleen Rooney (@ColeenRoo) January 25, 2016
Placenta Plus, the company which carried out Coleen's placenta encapsulation, states that the benefits of consuming the placenta after birth include healthy milk supply, better hair, skin and nails, boosted energy, balanced hormones and the lessening of post-natal depression. They can also help to reduce post-birth bleeding and reduce stress levels - something all new mums could surely benefit from!
'It was an honour to encapsulate @ColeenRoo placenta what an amazing lady! And wonderful family xx' Danielle, the owner of the company, later tweeted.
Coleen with her elder sons Kai and Klay
Coleen is not the only celeb to consume her placenta post-birth; Kim Kardashian recently revealed that she'd opted for placenta encapsulation after the birth of her son Saint, and actresses Alicia Silverstone and January Jones have both previously spoken out about their own placenta pills.
Have you consumed your placenta after birth - and if not, do you wish you had? Let us know your thoughts in the commment box below.