Parents across the world are spontaneously bursting into tears after listening to Nichole Nordeman's heartfelt tribute to her son Charlie, 12 and daughter Pepper, seven.
Nichole, who is a Christian pop singer, shared the video called 'Slow Down' to her Facebook page two weeks ago and it has already been watched 18 million times and shared by over 350,000 people.
The video, which is a compilation of childhood home videos, clearly resonates with all parents regardless of their child's age.
Nicole said; 'I don't know of a more uttered or whispered phrase from a mother of any age, about her child of any age, than "It's going by too fast." I feel like I spend my life trying to slow time.'
Single mother Nichole wrote the song the night before Charlie's fifth grade graduation, as she felt so strongly that she wished she could 'slow down time'.
The singer, who lives in Tulsa, Oklahoma, added; 'Trying to celebrate the growth and the milestones of my children, and then secretly day dreaming about building a time machine in my garage, so I can return to rocking my babies at midnight.'
The video was made for all parents; 'If you've ever looked at your child running across a field, or striding across a graduation stage, or walking down the middle aisle of a church clutching a bouquet, you'll know why this song is special to me.'
Comments have been flooding in praising Nichole for the song and video. Linda King Lemmons said; 'I once had an older woman tell me as I was whining about how busy my day was with two toddlers; "the days are long but the years are short". I had no idea how true that was until I turned around and my kids are grown.'
Cathy MicKinnon said; 'Put the cell phone down, turn off the tv, put limits on the iPad and video games, shut off the computer and forget about the "to do" lists. Just be with them.'
'Time has a way of passing us by. We're left with memories. Create beautiful ones.'
Get the tissues ready for this one.