Put these debit card-wielding heroes on any floor of a department store and they instantly become dedicated bag holders, die-hard complimenters, brilliant multi-storey carparkers, and never ever get sore feet. Some fellas have got their shopping trip routines down, and we love sharing the joy of new purchases with them.
And then there's these guys.
These men are the complete opposite of everything we've just described. They're not prepared for retail battle - they're tired, totally uninterested, and frankly, they couldn't give a damn which of those seven dresses looks best on you, they just want out of there, sharpish.
We can't say we blame them - shopping is hard work at the best of times, and we're sure their rests are well deserved, but we couldn't help but chuckle at their impatient faces and glazed over eyes.
Here are 16 men who just couldn't handle the retail heat - which one of them does your man most resemble?
This man, who wants you to just choose a teddy bear already
This man, who would rather wear the lingerie himself than wait here for another second
This man, who is trying SO hard to pretend he's interested in those trousers
This mini man, who's starting his training early
These men, who have entered varying states of despair
This man, who's making the most of the store's generous furniture offering
And this man, whose store doesn't offer furniture, so he's improvising
This man, who's taking his shut eye wherever he can
This man, who's been left on babysitting duty
These men, who don't know each other but share a common bond
This man, who's had his designated meatball allowance and is ready to crash
This man, who may or may not have teenage daughters
This man, who knows exactly how many minutes to the second you've been in there
This man, who's letting his pillow do the talking
These men, who found a place of collective solidarity in the terrifyingly pink world of Victoria's Secret
Oh, and Kanye West
Turns out, celeb or not, when you've gotta nap, you've gotta nap.
Is your other half a dedicated shopper, or more of a nap-in-the-corner-quietly kind of fella? Let us know in the comments below!