Sam brought baby Paul to her interview with Phillip and Holly, and started by breastfeeding him while she talked about her new show, The Mummy Diaries.
Phil told viewers that it was Sam's choice to breastfeed her son, with Sam saying that they'd been stuck in traffic on their way to the set and she was feeding Paul just moments before going live on air, so continued when the cameras started rolling.
The TOWIE star went on to discuss her ITVBe show, and spoke about her life with partner Paul and baby Paul.
She revealed that the two of them want five kids, and are planning to move out of Essex to Surrey so they can have a 'bigger home in the countryside' for their future family.
The star also spoke out about the criticism she and her boyfriend have faced, especially about the time Paul gave his mum a kiss on the lips during one of the episodes.
'It was completely blown out of proportion,' Sam told Phil and Holly. She said she was totally surprised to see it make national news, and that the only thing her and Paul could do was laugh about it.
This Morning viewers took to Twitter to mostly praise Sam for ignoring the taboo on breastfeeding in public, with some viewers defending her from the negativity people were showing:
'Why are people trolling @SamanthaFaiers for breast feeding?! You can't control when a baby's hungry & she did it respectfully' wrote one user.
'@SamanthaFaiers some people have nothing better to do. They need to get a life! A mum feeding a baby is a beautiful sight.'
'A massive new found respect for @SamanthaFaiers breastfeeding live on #ThisMorning.'
'Good on @SamanthaFaiers breastfeeding live on @thismorning #supermum #thismorning can't wait for her show tonight.'
However, there were some less than positive comments.
'Nothing wrong with breastfeeding....but she did it for headlines. Let's not pretend.'
'Wow! I'm so in awe that Sam Faiers decided to breastfeed her baby live on TV... #publicitystunt.'
What do you think of Sam breastfeeding so publicly? Let us know in the comments below!