Known for their female-friendly, festive adverts (who could forget the 'Here come the girls' triumph), this year Boots have decided to celebrate the women that don't get a Christmas Day because they're working in one of many jobs that keep the country ticking over.
The glittering new ad looks into the lives of 45 women that typically work every Christmas Day, in roles ranging from paramedics and midwives to policewomen.
As a way of saying thank you, an expert team of Boots beautifiers spend the day pampering the inspirational ladies, only to give them a big reveal to family and friends.
Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK, said, 'We wanted to give that gift to some inspiring women who spend their time – even on Christmas day – helping others. For all that they do for their communities we wanted to give them an early Christmas gift.'
The ad sees nurses and volunteers explain that they don't 'shut shop because it's Christmas, because we care about our patients', and that they might have 'worked for the last five Christmases'.
Walking into the Boots beauty room in their uniforms, the inspirational ladies are transformed as nails are painted, new make up looks are tried and hair is given more shine than a string of tinsel.
Simone Williams, 38, specialises in end of life care as a palliative care nurse and last Christmas she was working the night shift, helping many patients celebrate their final Christmas. Simone commented, 'To be given this experience, in recognition for the work that I actually feel privileged to do, was incredible. The experience has given me such a confidence boost - I felt like a princess all day.'
Things get pretty emotional when the women are ushered into a party full of their friends and family, who are all obviously very proud of what these ladies have been recognised for doing.
What do you think of this year's Boots advert? Let us know in the comment box!