Whether it's going to see Santa at the local shopping centre, or leaving out a mince pie for him the night before Christmas, it's lovely to keep the magic of his presence alive for as long as you can.
But now, many parents have criticised the TV presenter Kay Burley, accusing her of saying that Santa isn't real live on air.
The newsreader was talking to consumer expert Harry Wallop on Sky News when she made the controversial statement.
She asked how old Harry's children were, and he replied that they were 14 and 11.
The 55-year-old then went on to shatter the Santa illusion, telling him: 'At that age they both still believe in Father Christmas so they know that you're not buying it for them.'
As this part of the news programme was shown just before 5pm, way before many children's bedtimes, parents have hit out at the presenter for using the phrase 'still believe' in her sentence.
Twitter user Grant Anderson said: ‘Thanks for ruining the illusion of santa clause for thousands of kids @Kay Burley'
Thanks for ruining the illusion of santa clause for thousands of kids @KayBurley— Grant Anderson (@Grant03Anderson) November 22, 2016
Other parents said their children were actually in the room when Kay was talking and picked up on her comment, and begun asking questions.
One said: '@Kay Burley as I heard it you made a remark about the guest's kids still/not believing My 8yr old asked what that meant. I had to fob him off'.
@KayBurley as I heard it you made a remark about the guest's kids still/not believing My 8yr old asked what that meant. I had to fob him off— John McNamara (@JohnRobertMc) November 22, 2016
Another added: 'I thought that. My 8 year old just walked in and asked what she said!'
However, Kay has since taken to the social media platform to defend herself, calling that the idea she's ruined the Santa story as 'nonsense'.
Nonsense https://t.co/yqNRr4QZHq— Kay Burley (@KayBurley) November 22, 2016
Others have jumped to the newsreader's defence, arguing that the news is not a children's programme and so parents shouldn't expect newsreaders to protect their children from the truth about Father Christmas.
Twitter user Danielle Hallett said: ‘Baffled at the cr** @KayBurley is getting for "ruining Christmas" from parents who's children watch the news. Hint: SkyNews isn't CBeebies!'
Baffled at the crap @KayBurley is getting for 'ruining Christmas' from parents who's children watch the news. Hint: SkyNews isn't CBeebies!— Danielle Hallett (@daniellehallett) November 24, 2016
Do you think Kay was wrong to imply Santa isn't real on daytime TV, or is it all a fuss over nothing? Let us know your thoughts in the comments below!