Sam Branson welcomes baby boy with wife Isabella

Richard Branson's son, Sam Branson, has welcomed his second child with his wife Isabella.

Richard's only son Sam, 31, has been growing the Branson name, welcoming a second child to his increasing family. His wife Isabella, 36, gave birth to a baby boy on 18th January at 3.40pm.

The couple are also parents to their 22-month-old daughter, adorably named Eva-Deia. And it seems that choosing sweet, unique names comes naturally to the pair as they've picked something very special for their new son too.

Picking an alliterative name, Sam and Isabella have decided to call their bouncing baby boy, Bluey Branson. Sam took to social media to announce the wonderful news and reveal their son's name.

Posting to Instagram, the new dad shared a heart-warming picture of himself and his wife, cuddling their two children close and sharing a special kiss.

Isabella appears to still be in her hospital bed with tiny Bluey lying on her chest looking absolutely adorable with a mop of the family trademark blond locks.

Sam wrote a touching message describing Bluey as a 'gentle and strong little soul' and assuring followers that 'Mama doing well after a very smooth birth'.

'I am so incredibly proud and honoured to introduce our beautiful baby boy, Bluey Branson 💙 He is such a gentle and strong little soul! Having children is the most awe inspiring and humbling experience! I feel blessed to see the creative force of the Universe at work again 💫

'Mama doing well after a very smooth birth. Big sis is very happy to have a baby brother, 'Mine Bluey!' Sending you all love from family B 👨 👩 👧 👦😇💙

'Welcome to the World Bluey Rafe Richard Branson! If you lead with love little Bluey, there is more magic and beauty out there then you can possibly imagine... Despite what the news suggests 😊'

So far the post has been liked over 2,400 times and been flooded with congratulations for the famous family.

One fan wrote, 'Congratulations to you all. Beautiful family inside and out' whilst another said, 'Being a parent is some thing that is the most prised gift that you can be given'.