So, with Christmas well and truly on the way that can only mean one thing – the John Lewis Christmas advert 2017 is here!
Last year's whimsical #BounceBounce advert didn’t leave us as much of an emotional wreck after each viewing as some previous years, but it still captured the hearts of the UK public, becoming one of the most popular Christmas adverts of 2016.
So, what can we expect when we see this year’s offering from the retail giant? Called #UnderTheBed, here's everything we know about the John Lewis Christmas advert 2017 - and your first look at the long-awaited advert!
What is the John Lewis Christmas advert 2017?The John Lewis Christmas advert 2017 follows the heartwarming story of a little boy called Joe who befriends the giant imaginary monster that lives under his bed and keeps him up at night. Despite their adventures, staying up all night starts to take its toll on the young boy. So what happens? Find out for yourself - watch the John Lewis Christmas advert 2017 right here...
When will the John Lewis Christmas advert be shown this year?So, when can you watch #UnderTheBed on TV? Well the advert will be first shown on TV on Friday 10th November on Channel 4 - so if you tune in to Gogglebox you might spy it! Then you can expect to see much more of it on television as we draw closer to Christmas.
What is the John Lewis Christmas advert song for 2017?Despite rumours that this year's song might be a cover of 'Last Christmas' by band Wham!, as a tribute to singer George Michael who tragically passed away on Christmas Day in 2016 aged just 53, the John Lewis Christmas advert song for 2017 is actually a cover by band Elbow.
Famous for their hit song One Day Like This, Elbow have taken on a 1969 classic by legendary band The Beatles called 'Golden Slumbers'. Their cover of Golden Slumbers will be included on Elbow's 'Best Of' album at the end of November. Elbow's lead singer, Guy Garvey, said providing the song to the much anticipated advert was a 'pleasure'.