The 43-year-old created a cool rucksack for her Little Bird line with Mothercare and took to Instagram to share a shot of herself using it.
'Super proud of this little number we designed! Our Little Bird change bag 🌈 Having road tested pretty much every change bag there is over the years, am really pleased with this one', she told fans.
'Not just a nappy bag though...have been using mine as my bag and it fits everything plus River's bits too and best part it's a rucksack as well leaving me hands free which is vital!!! 😊 available at mother care now @littlebirdbyjools.'
Super proud of this little number we designed! Our Little Bird change bag ð Having road tested pretty much every change bag there is over the years, am really pleased with this one. Not just a nappy bag though...have been using mine as my bag and it fits everything plus Rivers bits too and best part it's a rucksack as well leaving me hands free which is vital!!! ð available at mother care now @littlebirdbyjools
A number of followers complimented Jools on the eye-catching accessory, with many left impressed by its practicality.
'I love this bag! Especially because you have your hands free', they sweetly said.
Another conceded: 'I guess you know what makes a good change bag after having 5 children!'
A third follower was so smitten with Jools' design that she joked she was considering having another child to justify buying it.
'Ooh I love it. Might even be worth going for no.3 for this! @joolsoliver', she quipped.
Jools has five children with husband Jamie Oliver, 42. The couple welcomed their first, a girl named Poppy Honey in 2002 and she was closely followed by Daisy Boo in 2003.
Petal Blossom became the duo's third child in 2009 and they had their first boy, Buddy Bear, in 2010.
River Rocket, Jools and Jamie's youngest, entered the world in 2016 and he's often snapped wearing pieces from his mum's colourful fashion collection.
Back in October, Jools photographed the two-year-old sucking his thumb while rocking a rainbow snowsuit.
'School run outfit goals!!! ❄️☃️xxx', she wrote alongside the cute image.
At the time the couple welcomed River, fans of the duo faced controversy after revealing that their two daughters were present for the birth.
'It was an idea from mum and the kids, and we gave it lots of thought. As soon as the baby was out and safe, we got the nod – Poppy cut the umbilical cord!', Jamie told Good Housekeeping.