Get familiar with what shops are there, talk to local retailers about being kept up-to-date with what's happening in their stores and any sales or special events, and even drop the local tourist board a line to say you're setting up a niche tour. Whether you're new or experienced, you may decide to offer your services to friends and friends of friends for little or no cost and let word-of-mouth work. It's also worth getting business cards and a website sorted.
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