Holly Willoughby praised for her parenting skills after she comforts a crying toddler live on This Morning

Holly Willoughby has been praised by This Morning viewers after she comforted a crying toddler on the show.

Tiny Tamzin started sobbing as her older sister prepared to have seven inches off her hair cut off to donate to the Little Princess Trust.

‘Why did you decide you wanted to do this?’ Phillip asked Imogen as Holly, 36, kept the toddler entertained by showing her boats out of the window. ‘Is it because of your lovely sister, that you wanted to do it?’

Imogen’s little sister Tamzin, who’s two years old, is in remission after being diagnosed with leukaemia.

‘Yes’, Imogen replied, before adding ‘and there’s another reason.’

She went on to tell the presenter, 55, that a trip to see her baby sister in hospital cemented her decision.

‘When she was in hospital and I went to visit, it was not just her. It was nearly all of the other children without any hair’, explained Imogen.

Phillip goes on to tell the youngster that she is ‘amazing’ as her mum takes a pair of scissors to her layers.

Impressed by Holly’s quick thinking to distract the tot so Imogen could tell her story, fans took to Twitter to share their thoughts.

‘Well done @hollywills with that little girl, working with children in live entertainment too I can completely relate to that moment just now on @thismorning haha! Top class work! 👌🏻😂’, said one.

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Another added: ‘Awwwww Holly you can tell you’re a Mom it was lovely how you consoled the little girl by distracting her on @thismorning.’

In 2010 I did my best friend Emma’s hair for her wedding day…today she has decided to cut off 12 inches of that beautiful hair to help her sisters baby girl Alice… sisters and friends will always stand side by side and help where they can … love you Ems, one of this worlds special people! If you want to know more, here is their story…..We are raising money for the Rainbow Trust Children's Charity – a lovely charity close to our hearts, as they support our little 1 year old niece Alice, who has Bilateral Retinoblastoma. We are doing this by cutting our hair & donating it to the Little Princess Trust – they provide real hair wigs for children who have sadly lost their own hair due to cancer treatment and other illnesses. The knotting process at the top of the wig alone takes 4 inches in length, so we are aiming to donate at least 12 inches each, to provide a very brave little person somewhere with some hair and hopefully make their day a little brighter. Rainbow Trust provide bespoke support for families who have a child with a serious illness, by offering an invaluable range of services. Simple things like taking a train to the hospital and exposing the child to all the germs which comes with this, could potentially be life threatening for children with suppressed immunity. Rainbow Trust can drive the family to the hospital and offer practical & emotional support during their time there (as well as at home), helping families through a stressful time and allowing parents to take a much appreciated short break every now and again. We are very grateful to the Rainbow Trust as they continue to support Alice (and the whole family) through her journey. If you would like to donate please click the link in my bio.. . . https://rainbowtrust.org.uk/ www.littleprincesses.org.uk

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The segment on the weekday broadcast comes just days after Holly revealed that one of her friends was also having her locks lopped off for the charity.

Little Princess Trust gifts wigs made out of real hair to children and young adults who have lost their own as a result of cancer or another illness.