M&S have revealed the festive food product that has been their best-selling on the M&S Christmas Food to Order site since it launched at the beginning of October.
The supermarket revealed that their customers are favouring novelty over the traditional this year, as their best-selling cake so far is a fun Santa Got Stuck up the Chimney sponge cake.
The quirky bake is proving very popular with early Christmas shoppers
A red velvet chocolate cake with a difference, the novelty festive treat is surrounded by milk chocolate with a surprise hidden centre made of black velvet sponge and yellow soft icing to look like Santa’s belt buckle. Topped with icing to look like snow, the cake is completed with chocolate Santa legs popping out of the top.
The new Santa Got Stuck up the Chimney cake costs £20 from M&S
We might still be weeks away from December 1st, but the Santa Stuck up the Chimney Christmas Cake has been the best-selling cake on the M&S Christmas Food to Order since the site launched on 3rd October, and early orders on the M&S Christmas Food to Order site show that chocolate cakes are now the most popular cake flavour for shoppers, overtaking the classic festive fruit cake.
The Santa Got Stuck up the Chimney cake (£20) is available from the M&S Christmas Food to Order site and will also be available in M&S stores from November.
M&S Cake Developer Claire Hodgson said about the quirky new product: ‘We find that our customers love to try something new over the festive season and many are now opting for quirky cakes, over traditional favourites, that will make guests smile.
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‘Since the Bake Off, there’s been a real trend for pushing cake boundaries, which is something we always try and do at M&S. We know hidden centres will be a top trend for the festive season and we’ve had some fun with Santa Stuck up a Chimney – we know our customers will love it!’
Will you be trying M&S’ new Christmas cake this year? Let us know in the comments section!