Supermarket giant Morrisons have launched a wonky veg box for just £3, which they say can feed a family of four for five days.
The retailer is following in the footsteps of competitor Asda, who also launched a ‘wonky’ veg box last year.
But while ASDA’s will set you back £3.5, Morrisons’ wonky veg box costs 50p less, priced at just £3.
The box, which contains produce that may be misshapen and come from overseas, is only available for delivery, but the supermarket has also launched a £5 veg box that will be available in stores.
Packed with eight different seasonal vegetables such as carrots, onions, potatoes, cauliflower, and courgettes, the box is substantially cheaper than other offerings from the likes of Abel & Cole and Riverford, which cost upwards of £13.75.
The supermarket say the quantity of veg packed in the boxes can feed a family of four for four to five days, as they’re designed to ‘make eating fresh food more affordable.’
The British Veg box is available at Morrisons stores for £5
Morrisons decided to launch their range of vegetable boxes following a successful online trial earlier this year, when they report to have sold the veg boxes at a rate of 2,000 in a week.
The vegetables included in the their British Veg Box are sourced from British growers in Cornwall, Lincolnshire, Suffolk and Yorkshire.
This veggie pie is one of the vegetable recipes you can whip up with the veg from Morrisons’ box
The move is part of the supermarket’s plan to help customers eat more fresh, healthy and seasonal food, while keeping it affordable enough for a family budget.
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‘We’ve listened to our customers who told us they want even more affordable veg. They are a great way for our customers to buy British or eat seasonally or feed the family for the week,’ Andy Todd, Vegetable Buyer at Morrisons, said.
Morrisons will also be launching an Organic Veg Box, but it will cost you a few more quid – you can buy it for £8.
The £5 British Veg Box will hit Morrisons stores nationwide from 28th September, but you’ll have to wait until next week to get the wonky veg box – it will be available online from 2nd October.