The Celebrity Big Brother star reckons the fragrance would be a big hit.
'I might do an aftershave range for Christmas,' he says. 'Splash on a dab of the Reidinator, I say!'
Alex, who is married to Katie Price, 31, has a number of projects in the pipeline.
'I had meetings about a few possible deals last week that I am really excited about, including one for my own fight clothing brand and sport supplements,' he writes in his Star diary.
'I am also talking about two new TV shows.'
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