How? To get started, you need to get as many people as possible to try your sweets, so consider a stall at a local market (you might want to share a stall if they're quite expensive to hire). You can also put adverts in shops and local papers, especially around special dates like Christmas and Valentine's Day. It's also a good idea to have a website.
You really need to use the homemade aspect of your product as the selling point. You'll need to have attractive, attention-grabbing packaging, too, and if you're going to sell on the internet you need to think about cheap postage/packaging costs.
How much can I earn? Once you've got a good reputation you can start charging higher prices, but first you'll need to start with more modest pricing. You won't be able to match supermarket prices if you want to make a profit, but people will generally pay more for the novelty of handmade sweets.
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