easyJet announce the launch of new 25p supermarket, easyFoodstore

Love a bargain? Always looking for new deals to cut down your food shop bill? Well this news will make your day!

No, your eyes do not deceive you. Budget airline easyJet, known for their cut-price flights and more recently a gym franchise, have launched a brand new food franchise too!

Say hello to your new budget supermarket, the easyFoodstore, selling store cupboard essentials from beans to biscuits at only 25p each.

If you love a bargain and you're always looking for new deals to cut down your food shop bill, this news will make your day!

easyJet have jumped onto the budget supermarket band wagon and are set to give our purse-friendly faves Aldi and Lidl some serious competition in the budget supermarket stakes.

The first pilot shop has now opened in Park Royal, North London, and is reportedly said to be food budgeting heaven, where all items are currently only a shocking 25p each. The Park Royal shop is being seen by easyJet as a trial branch, testing out whether customers are interested in cheap food. Once analysed and if a success, the supermarkets will be reeled out across London and the UK.

A new website has also been launched to keep you up to date with latest deals, or when new stores will open (if the idea gets that far!). The new easyFoodstore motto, 'No expensive brands, just food honestly priced' sums up this new supermarket nicely.

So, if you're wondering what kind of food you can get your hands on for only 25p think tea, coffee, sugar, popcorn, onion rings, strawberry jam, Jaffa cakes, chopped tomatoes, crisps, lemonade, chicken soup, shortbread, mayonnaise, pasta sauce, apple juice, ginger nuts, mushrooms, jelly babies, salt, pitta bread, Digestives, sardines, flour, tomato ketchup, potatoes and many MANY more. Phew!

Tempted? You're not the only ones...

Would you visit the new easyFoodstore? Bargain idea or too good to be true? Comment below!

Jessica Dady
Food Editor

Jessica Dady is Food Editor at GoodtoKnow and has over 11 years of experience as a digital editor, specialising in all things food, recipes, and SEO. From the must-buy seasonal food hampers and advent calendars for Christmas to the family-friendly air fryers that’ll make dinner time a breeze, Jessica loves trying and testing various food products to find the best of the best for the busy parents among us. Over the years of working with GoodtoKnow, Jessica has had the privilege of working alongside Future’s Test Kitchen to create exclusive videos - as well as writing, testing, and shooting her own recipes. When she’s not embracing the great outdoors with her family at the weekends, Jessica enjoys baking up a storm in the kitchen with her favourite bakes being chocolate chip cookies, cupcakes, and a tray of gooey chocolate brownies