Kellogg's launches limited edition Unicorn Froot Loops cereal
Would you pick up a box of these?
Kellogg's have announced that they're launching a limited edition Unicorn Froot Loops cereal, and it looks like it might just be the most magical way to eat breakfast
yet!
The hoops are a spin on traditional Froot Loops, but come complete with a sparkly unicorn on the box, and a range of different colours when you pour them into your bowl.
Whilst it might not look like a particularly healthy cereal, the brand boasts that Unicorn Froot Loops 'are one of the first Kellogg's cereals to be fortified with Vitamin C as well as B Vitamins, Iron and Calcium.'
The cereal also provides consumers with a source of fibre, and is low in saturated fat - plus, the colour that makes the little loops so appealing is actually all natural (who'd have thought it?)
However, Froot Loops are often scrutinised for being high in sugar, packing a whopping 7.5 g per 30g serving, so it's still worth treating their unicorn equivalent as... well, a treat.
Michaela Mayoh, brand manager for cereal marketing UK and ROI, said of the new product: 'The appeal of limited edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers.'
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Cereal fans and unicorn lovers alike have taken to social media to praise Kellogg's for the innovation, with one exclaiming: 'Ooh @KelloggsUK love love love the unicorn fruit loops - in order to make my child eat cereal - I bought them - it works!! Woo hoo'.
'Can't sleep cus I'm too excited at the thought of eating my new unicorn cereal for breakfast 😭,' another enthusiastic purchaser tweeted.
The cereal is available now from Asda stores, priced at £2.79, but if you fall in love as hard as these shoppers, you'll need to stock up, as the limited edition product won't be on shelves for long...
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