First there was the beautiful creation of a gin advent calendar, then there was the revelation of gin crisps, and of course how could we forget Aldi introducing us to the world gin mince pies? But now there's a new gin treat in the game - extra-thick, rich gin-flavoured, double cream.
Supermarket chain Morrisons have teamed up with the Harrogate-based gin called Slingsby to marry two of our favourite things, booze and pudding. Okay, so we wouldn't recommend eating only gin cream for dessert, but just imagine the possibilities?
We're picturing this genius creation spooned generously over Christmas pudding, scooped on top of mince pies or even used as a punchy topping to a hot chocolate (strictly for the adults, you understand).
And, as with all great pudding ideas, this cream has been created to be served straight from the pot. There'll be no fussing with whipping thanks to its extra-thick texture – which coincidently is the perfect consistency to hold its own on top of warm sweet treats.
The gin Morrisons have used is an award-winning tipple, flavoured with 24 botanicals which give the luxurious cream hints of rosemary, thyme, rhubarb and primrose.
This fabulous marriage of gin and cream has been introduced as an alternative to brandy cream or butter, and the producers are hoping it goes down a treat over the Christmas season.
Mike Carthy, from Slingsby, explained to the Metro that the cream was made to add a 'festive gin twist to a classic ingredient' – before adding that it was a project Slingsby as a company was 'very excited about experimenting with'.
He added: 'We hope people enjoy it just as much as we do with their friends and families over the Christmas period', the Metro reported.
You'll have to be quick to get your hands on some of this good stuff though, as it's been introduced as a limited edition product especially for the festive period.
The good news though, is that the a tub of gin cream will only set you back £2.50, and piles of these pots are in Morrisons nationwide waiting to be snapped up.
What do you think, will you be trying gin-flavoured cream this year instead of brandy butter? Let us know in the comments below!