We often end up speaking to our partners in a way we would never dream of speaking to anyone else. Of course, this is partly because you're not as close with other people but just imagine if your friends or family could hear you speaking to your partner like that, or making unreasonable demands. Would you be embarrassed? If the answer's yes, then don't do it.
Relate's Mo Kurimbokus says: 'Treat your partner the way you wish to be treated. Remember we all want to be loved and respected for who we are. Take time to appreciate and remember the qualities that attracted you to your partner in the first place and let him know how much you love him.