Annick Robinson, a 40-year-old Canadian woman from Montreal, was approached by a salesman at the airport who tried to sell her anti-aging products.
Not pleased with the way the conversation went, Annick decided to write about the encounter on her Facebook, explaining how she was made to feel that it's inevitable that there will be something wrong with her face as she ages, and that she has to correct the aging process with cosmetic products.
Her brilliant response has now gone viral, with nearly 24,000 shares, obviously striking a chord with a lot of people.
In the inspiring post, Annick starts by saying she was a 'brat', before detailing how the exchange with the man went.
'Man: 'your skin is so natural looking, you aren't wearing any make-up, right?'
Me: 'Um, nooooo?'
Man: 'Let me guess your age...' Proceeds to pull out a number 12 years younger than I am.
Me: 'I look my age and that's ok actually.'
Man: unsure how to handle that.. 'let me show you our face serum, because if you aren't careful to maintain your skin now, these wrinkles on your face will get much deeper, by 45, creams won't help anymore.'
Me: 'what's wrong with a woman looking 40?'
Man: 'Well let's talk about the bags under your eyes, and smile lines, my eye cream could improve those in 15-minutes.'
Even though she was obviously making it as clear as water that she was okay with how she looks, the salesman continued to insist.
'Me: 'What's wrong with my eyes? I have a miracle baby at home and haven't slept in 2 years, so if I have bags I am grateful to have them, and my husband and I laugh a lot. Those are his fault. He loves how I look... I don't think I need your cream.'
Man: (nervously) 'They may be manageable now, but by 50, it's too late to correct sagging skin and deep wrinkles, unless you act now, only surgery can correct those.'
Me: 'what's wrong again with a woman aging? You know, my husband and I can't wait to grow old together, we talk about it all the time, how we'll be this funny wrinkled old couple. My husband is going to age too, we all are. It's kind of how life works.'
Still not convinced that a woman could be fine dealing with the inevitable signs of aging, the man offered her a deal, thinking money was the problem. Annick continued to hit back.
Me: 'I look fine now, and when I'm 45 I will look fine, and when I'm 50 I will look fine, because there is nothing wrong with a woman aging. Old age is a privilege denied to many, and I don't appreciate you marketing youth instead of your products, and denigrating aging women as a sales tactic. Thank you, but I don't want or need your cream.'
Annick then goes on to explain how the normalcy of how the man tried to make her feel bad about getting old horrified her, which is why she decided to take a selfie and write the post.
'This is the face my children and my husband love. I think I'll keep it', she wrote.
In a later update, Annick added that even though she was initially excited that her message was going viral, she soon started feeling disappointed because of what it means: 'It means that in 2016, refusing to accept self-loathing as a beauty standard is a radical concept. And that is just depressing on a whole other level.'
She also clarified what the post was really about - not natural beauty, nor wearing make-up or not, just women's impossible-to-reach beauty standards.
'It's about a billion dollar industry that depends on women hating themselves. And its not about how pretty or not I am. According to whose standards can we decide what is beautiful anyway? I could have been a supermodel, but I still would have been told there was something terribly wrong with my face. And odds are, I would have believed it.
'It's hard-wired into us from the cradle that our main value as a woman is beauty, and a standard of beauty that we can never actually attain. Even our supermodels get photoshopped.'
The 40 year old then urged everyone to start 'flipping the script' and end the self-loathing that's often imposed to women by beauty products companies.
'Women have more important things to do in 2016 than spend a single other minute worried about our wrinkles or the acceptability of our thighs', she wrote. You get a standing ovation from us, Annick!