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'No Size Fits All' campaign launched to ask women to reveal their clothing labels

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Women are revealing the differences in the sizing of their clothes in a new campaign to end the shame surrounding women's clothing and body size.

The Women's Equality Party (WEP) are asking women to post pictures of their clothing labels, based on their study that 1 in 5 women cut out the label from their clothes, 70% of which do it out of embarrassment of what size they wear.

During London Fashion Week, where hundreds of models are walking down the catwalk wearing clothes in very small sizes, the WEP is asking women to be brave and share intimate photos, broadcasting on social media not only what size they were, but the differences in sizes that will hopefully show that #nosizefitsall, their hashtag for their campaign.




The WEP are hoping to represent the variety of sizes and to 'challenge the fashion industry's approach to body image'.

They want to 'overturn the trend of label shame' and say to women, 'Don't hide your label - share it!'

https://www.instagram.com/p/BKbZPitgKZi/?tagged=nosizefitsall

By joining in on the campagain, the WEP says that you'll be sending a clear message to the fashion industry on its 'impact on professional models and more widely on all women and girls.'

Women all over the web have jumped on board and are posting their labels online, using #nosizefitsall to highlight the difference in clothing size across different clothing brands, with many being a small in one shop and a large in another, for example.

Something that has caused hours of shopping trip nightmares #NoSizeFitsAll #LFW

A photo posted by Laura (@whibles17) on




Designer Isatu Harrison from fashion brand Izelia joined in and shared her label on Instagram for the WEP, asking other women to join in and help overturn the shaming of body types.

Image: Designer Isatu Harrison from fashion brand Izelia shares her label to tell London Fashion Week that #NoSizeFitsAll. Our #NoSizeFitsAll campaign (link in bio) has created a splash across the media and gained expert backing over the last 2 weeks. As London Fashion Week begins today, WE are taking to social media once again. 1 in 5 women in the UK cut the label out of their clothes, with 70% stating they do so out of shame and embarrassment at their size. The #NoSizeFitsAll campaign seeks to overturn the presentation and idolisation of uniform body types by the fashion industry. Let's start by overturning the trend of label shame. Share your label on social media with the hashtag #NoSizeFitsAll to send a message to the fashion industry that it is time to reflect the diversity of British women.

A photo posted by Women's Equality Party (@wep_uk) on




WEP leader Sophie Walker also took part:

Image: Women's Equality Party Leader Sophie Walker shares her label to tell London Fashion Week that #NoSizeFitsAll. Our #NoSizeFitsAll campaign (link in bio) has created a splash across the media and gained expert backing over the last 2 weeks. As London Fashion Week begins today, WE are taking to social media once again. 1 in 5 women in the UK cut the label out of their clothes, with 70% stating they do so out of shame and embarrassment at their size. The #NoSizeFitsAll campaign seeks to overturn the presentation and idolisation of uniform body types by the fashion industry. Let's start by overturning the trend of label shame. Share your label on social media with the hashtag #NoSizeFitsAll to send a message to the fashion industry that it is time to reflect the diversity of British women.

A photo posted by Women's Equality Party (@wep_uk) on







The WEP is a political party that was co-founded by Sandi Toksvig and author Catherine Meyer last year. Its goal is to fight inequality in all areas of life.

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Sandi and Catherine have said, 'The softly, softly approach has been tried for years and is not working. Instead of waiting for industry-led change, it is about taking the initiative. The time has come to demand change.'

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