Avon's ANEW Reversalist Infinite Effects Night Treatment Cream will be available on 7th September for £28, and has already amassed a 30,000 strong waiting list, the Daily Mail reports.
Avon shared the news with their 94.7k followers on Instagram, telling them that 'the future of skincare is coming!'
A world's first for dramatic results on wrinkles that get better over time,' the caption explained. 'Be part of the revolution and sign up to the waiting list and be in with a chance of winning 1 of 1000 FREE products... link in bio x #avon #anew #infiniteeffects #skincare'
According to research, 50 per cent of women believe their skincare products stop working after a while, so Avon wanted to create a product that worked for you continuously. The new two-step cream claims to boost collagen levels over time - so, the longer you use it, the better the results.
The top half, which you use for a week, claims to prep the skin for when you rotate and use the retinol for a week. You simply rotate the two creams weekly, with Avon's scientists saying this technique helps to 're-train' the skin, making the anti-ageing ingredient retinol more effective.
Popular beauty blogger Caroline Hirons is also loving the product and shared an excitable post with her 166k followers.
#Repost @carolinehirons We're just as excited as Caroline and can't wait for this product to go on sale in September ðð» Find out more and join our waiting list: www.avon.uk.com/infiniteeffects ã»ã»ã» ANEW Infinite Effects Night Cream is clinically proven to continue to improve wrinkles month after month, even over a full year. I witnessed it for myself in New York earlier this year and I've been trialling it since January. I'm thrilled I can FINALLY talk about it! Genuinely, I spent a lot of time in their HQ like this: ð³ð¤”ð³ðð¼ð‘ð¼ð‘ð¼ð‘ð¼ð‘ð¼ There is definitely a video coming but in the meantime, to celebrate the launch, I have 20 full-size products to give away. To be one of the first in the U.K. to try this game-changing innovation before it goes on sale in September, simply tag 3 friends below. And don't worry - if you miss out you can still win 1 of 1000 full-size samples (selected by random) by joining the huge (real) waiting list now open at Avon.co.uk (link in bio) #ANEWFirst #ad #365inskincare
'ANEW Infinite Effects Night Cream is clinically proven to continue to improve wrinkles month after month, even over a full year,' she exclaimed. 'I witnessed it for myself in New York earlier this year and I've been trialling it since January. I'm thrilled I can FINALLY talk about it! Genuinely, I spent a lot of time in their HQ like this: 😳🤔😳🙌🏼👏🏼👊🏼👌🏼👍🏼'
Even cult fashion and beauty brand Vogue has called it 'the anti-ageing cream that keeps on giving', and at such an affordable price we are definitely tempted to give it a try!
What do you think? Will you be giving the latest Avon wonder cream a go? Let us know your thoughts in the comment box below!