A mother has taken to Facebook to share her daughter’s horrified reaction at a Topshop window display.
Zoë Mason shared a picture of the window of a local store, along with her ‘biggest girl’s’ shocked response to the notably slim mannequins on display.
‘My Biggest Girl went into town with her friend after school yesterday. They went around the shops to try to find a birthday present for another friend of theirs,’ she explained.
‘I was quite taken aback when they first things that tumbled out of my girl’s mouth were words full of crossness.’
‘She thrust her phone under my nose and showed me this picture and said: “Look at that, Mum! I mean just LOOK at it. Me and M couldn’t believe it as we walked past!”‘
‘”I mean, it’s not surprising that so many of my friends think they are fat or just don’t like their bodies. Are girls not meant to be happy whatever size they are? Are we not meant to even f*cking EAT?! I like food. I like to eat good food but LOOK AT THEM, I am so ANGRY. I am never shopping there.”‘
“TOPSHOP need to hear the things I hear when girls talk. It’s places like that making my friends think their bodies aren’t beautiful and that they shouldn’t eat food they love and it makes me want to scream.”‘
‘Amen baby. Amen,’ Zoë herself concluded. ‘Who’s up for screaming in anger with me and my girl?’
My Biggest Girl went into town with her friend after school yesterday. They went around the shops to try to find a birthday present for another friend of theirs. I was quite taken aback when they…
Her post has had almost 500 shares and received comments from equally shocked observers who said that the mannequins looked ‘awful’ and ‘like victims of famine’.
‘I’m a size 6/8 and my thighs touch. What size are these supposed to be????’ one exclaimed. ‘It’s a shame because I like Topshop but seeing clothes like this on skeletons doesn’t make me imagine them on me (and buying them)’.
A second added: ‘She’s so right! Good on her! This is what we want from the new generation! We want them to buck against this awful system!! Good girl’, whilst a third agreed: ‘Those mannequins look anorexic, how is promoting eating disorders a good thing?’
Denise Hatton, Chief Executive of the National Council of YMCAs, a founding partner of body image campaign Be Real, said to The Telegraph of the image: ‘It’s shocking to see the return of ultra-thin mannequins at Topshop, almost two years after the retailer said it will stop using them.’
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‘Once again young women and girls are presented with an ‘ideal’ body type that’s unrealistic and unhealthy for the majority of people to achieve.’
‘Only ever seeing one body type in fashion advertising, particularly an extremely thin body type, risks creating an insidious pressure to attempt to become something we’re not.’
GoodtoKnow has reached out to Topshop for comment.