Asda slammed by customers over ‘sexist’ kids’ clothes

Asda has been slammed by customers over selling kids’ clothes that appear to be sexist.

Customers of the leading supermarket have taken to Twitter to express their outrage at the ‘sexist’ branding on the retailer’s kid clothes.

A mum-of-two took to the social media platform to vent her anger at seeing the store’s girls’ clothes described as being for ‘pretty little princesses’ and the boys’ clothes for ‘active little men’.

asda slammed sexist kids clothes

Credit: Asda

‘I’m shocked at the different descriptions of trousers @georgeatasda have used for baby girls & boys,’ wrote the disappointed mum. ‘Active little men who need comfy clothes that move with them, or pretty little princesses who look as cute as a button? Are you actually kidding me?!’

Other parents agreed with the infuriated mum, adding that they had experienced similar issues when shopping the supermarket’s clothing range for their children.

Read more: Why dressing your kids in matching outfits should be a crime

‘I bought some kids clothes in Asda the other week. Couldn’t believe how sexualised the girls clothing was,’ wrote one Twitter user. ‘As if girls only exists to be decorative items. It was horrible! My son doesn’t like how glum the boys clothes are, too much black & navy. More orange, red & green pls!’

asda slammed sexist kids clothes

Credit: Asda

‘FFS my 13yo daughter’s spent years being peed off with this crap,’ added another angry parent. ‘When kids are younger it’s easier to dress them in anything but as they get older they are different shapes so we’re often trapped in “girls” clothes territory again’.

‘It irritates me so much,’ commented another. ‘I’ve bought my daughters boys trainers since they started school as they are far sturdier and usually waterproof.

‘Girls trainers aren’t fit for any purpose other than to look “pretty”,’ continued the irritated mum. ‘Most girls school uniform trousers are “fitted” and none have pockets.’

asda slammed sexist kids clothes

Credit: Asda

Another wrote: ‘Shopping in ASDA today, PJs for my 11yr old girl. Unicorns, sequins (uncomfortable to sleep in), ridiculous slogans and 90% some form of pink. She is none of those things and would rather wear old, small ones. She was angry.’

‘FGS Asda, sort it out,’ responded one angry customer. ‘We’re in the 21st century now, not Victorian England!’

Another explained how limiting the issue is for both young boys and young girls, adding ‘When will this madness stop?’

asda slammed sexist kids clothes

Credit: Asda

‘We know that all of our customers, even the youngest, have their own favourite styles,’ an Asda spokesperson told Fabulous.

‘That’s why we include lots of different descriptions to give customers a flavour of the thousands of products we sell.

asda slammed sexist kids clothes

Credit: Asda

‘We’re pretty sure we have something for everyone and we’d never want to offend.’

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