Kevin the carrot, Aldi’s very popular Christmas mascot, has caused chaos in stores and online with customers desperate to get their hands on one.
The loveable character was introduced back in 2016, and we learned about his girlfriend, Katie the Carrot, in the 2017 advert.
In Aldi’s 2018 Christmas advert, the vegetable couple were joined by their children – Chantenay, Baby Carrot and Jasper – as well as Pascal the Parsnip, the villain who’s keeping Katie and the kids locked up in a cage.
The retailer sell Kevin merchandise ahead of Christmas, and the sold-out toys were being resold for up to £1,000 on eBay last year.
This year the frenzy was no different, as customers caused chaos instore and online when the toys went on sale yesterday (22 November) – there were reports of massive queues, and even fights in some branches.
Many took to social media to share their disappointment at not getting a Kevin toy. Sarah Satckhouse tweeted: ‘@Aldi Any chance of more #KevintheCarrot available ? I spent an hour on your website last night and although I managed to get #KevintheCarrot in my online basket four times your website kept crashing & I couldn’t pay for him, that made me & #KevintheCarrot very sad’.
Another shopper tweeted a picture of the queues: ‘The queue at the Urmston Aldi this morning for Kevin the Carrot toys 😂 madness.’
One shopper, Helen Lee, said according to The Sun: ‘Can’t believe I’ve seen people physically fighting over bloody Kevin the Carrot.’
However, one mum took to Twitter to share her joy at managing to secure the toys for her son. She wrote alongside the snaps of the few she bough, including the giant Kevin: ‘When your 1 mission before work was to get Kevin the carrot swag ! Mission accomplished’.
Faced with the demand, a spokesman for Aldi said: ‘To avoid any disappointment, this year we increased the range by adding new characters such as Pascal the Parsnip, as well as the amount of soft toys available in each store.
‘We also limited purchases to two variants per customer so as many people as possible had the chance to buy these products. As with all our Specialbuys products, these are only available while stocks last.’
But can you still get your hands on Kevin the carrot?
While the Kevin toys are sold out online, it might be worth checking your local shops as there may be some left.
When contacted by GoodtoKnow, Aldi said: ‘We’re afraid that our Kevin toys have sold out online but you may still be able to find some in a few of our stores.’
If the toys are sold out in your local Aldi and you’re still desperate to get your hands on them, check resellers on eBay – but be prepared to pay a bit more…
Did you manage to get a Kevin toy this year? Head over to our Facebook page and let us know!