UK mums splash out on kids’ presents

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  • After a year of financial doom and gloom, are you tightening your belts this Christmas and will the kids feel the pinch with a little less under the tree on Christmas Day? According to our poll of busy mums, it’s business as usual for present-buying.

    What recession?
    UK mums are determined that their kids will have a magical Christmas, regardless of the family’s finances. Our poll, asking how much you’ll be spending on each of your kids this Christmas, showed that more than a quarter of you are confessing to spending more than £200 on presents for each of your kids this year. That’s £400 for an average British family, before you’ve spent a penny on festive food or entertainment.

    Christmas toys
    In fact, over 60% of you told us that you’ll be spending upwards of £100 per child. So what can your lucky girls and boys expect this Christmas? A £100 spend will buy them 2 of the most-wanted Christmas presents for boys and girls this year… Perhaps a Jetpack Buzz Lightyear (around £35) for the boys and a Lotso Huggin’ Bear (around £35) for the girls? Plus, as more than 93% of your households own some sort of games console (goodtoknow poll), it’s no surprise that there will be a game to bulk up their stockings too. Or if more than £200 is in the budget, then an Apple iPhone (around £600) tops the most-wanted list for gadgets for both boys and girls.

    Over 1,300 of you answered the poll, which asked: How much will you spend on each of your kids’ presents this year?

    £200 or more: 27.2%
    £100 – £149: 22.2%
    £50-£99: 18.4%
    £20-£49: 15.3%
    £150-£199: 11.3%
    Less than £20: 5.6%

    Are you surprised by this result? Let us know what you think on Facebook, or in the comments section below.

    Where to next:
    Woman’s Weekly’s season’s savings
    The year’s most-wanted Christmas toys
    Christmas party games