Kim Kardashian has finally treated the world to a first look at her beautiful new baby girl - but her photo has sparked a mixed reaction from fans and celebrities alike.
The reality TV star's second daughter Chicago West was born on 15 January this year and Kim only yesterday decided to hit Instagram with a snap.
'Baby Chicago,' Kim, 37, wrote alongside the image.
In the shot, the proud mum pouts as she cradles her daughter in her arms.
Leaving a slight element of mystery as to what the newest addition to her brood really looks like, the mum-of-three added a filter which gave both Kim and little Chicago furry animal ears and a little pink nose.
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[/instagram] Fans went wild for the very first photo of baby Chicago, with the picture quickly amassing nearly 6 million 'likes'.
However, not everyone was as impressed with the sweet snap. Speaking while hosting Good Morning Britain earlier today, Susanna Reid revealed that she was less than impressed by Kim's decision to distort the tot's appearance.
'This is where I say filters have gone too far,' she said.
'Babies are beautiful, whatever they look like. They're just babies and they look lovely. You don't need to Instagram filter your baby.'
After Susanna, 47, went on to state that she wasn't surprised by Kim's actions, her co-presenter Piers Morgan voiced his concerns about Chicago's rights.
'What are the baby's rights not to be Instagrammed to 100million people looking ridiculous with stupid bear ears?' the 57-year-old pondered.
'Seriously, what about the baby's right not to be used in that way? Give the kid a chance.'
Susanna added: 'They've sold their whole life haven't they? Their lives are a reality TV show.'
The presenting duo's sentiments were echoed by a number of social media users, with one stating: 'First pic she chose to share had a filter on it, okay babe.'
'Why do you need a filter for a baby?' questioned another.
Despite raising the eyebrows of Susanna, Piers and a number of followers, others were able to see past the filters and rushed to share kind words.
'She's perfect,' gushed one admirer, while another quipped: 'Aw, cutest mamma kiddo selfie.'
What do you think? Is it just harmless fun to use photo filters on little ones? Or do you agree with Susanna that 'filters have gone too far'? Let us know your thoughts in the comments below!
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