The Momo challenge is a worrying new game taking the internet by storm that's thought to be encouraging players to commit suicide.
Growing up everyone can remember a game or trend that took over their lunchtime discussions and killed whole days of the six week summer holidays.
Yet it seems back in the day, the popular pass times were a lot more family-friendly with so many of the viral trends nowadays being dangerous and potentially life-threatening.
The Momo challenge is the latest craze that you should be aware of and warn your children against participating in.
It’s all focussed around a creepy doll character designed by Japanese artist Midori Hayashi.
Midori is known for creating dolls related to horror however, he is not associated with the terrifying challenge that has adopted his fictional character.
The Momo challenge encourages people, targeting children and teens in particular, to join a WhatsApp group.
According to the Daily Mail it then bombards users with violent pictures and sets a series of tasks for the user to complete.
The final task is to commit suicide and is already thought to be the reason behind a 12-year-old girl’s death in Argentina. This is very similar to the Blue Whale Challenge, which also started with tongue-in-cheek pranks like waking up early and ended in users being challenged to take their own life.
In response to the growing trend the Twitter account for Spain’s civil guard shared a warning encouraging people to not join the group or participate in the challenge.
Other countries that are reported to have been affected with cases relating to the Momo challenge include France, Germany, Mexico and the United States.
It’s not yet known if the challenge spread to the UK, but it’s certainly worth being aware of.
The hashtag #Momochallenge already has over 400 posts on Instagram and triggers a warning from the site that reads: ‘Posts with words or tags you’re searching for often encourage behaviour that can cause harm and even lead to death. If you’re going through something difficult, we’d like to help.’
There is then a link that directs people to helplines if they are going through a difficult time. This could be part of Instagram’s attempt to counteract the dangerous challenge.
Have you heard of the Momo Challenge before and have your children been approached to join it? Are there any similar viral trends you think parents should be warned against? Head over to our Facebook page to join the conversation, we’re interested to hear what you have to say.