Supermarket Asda are trialling a second-hand section in one of their stores, in an effort to encourage customers to reuse, repurpose or recycle any unwanted clothing.
The pop-up is called Re-Loved, and is running for four weeks at the Milton Keynes store. If the trial is successful, hopefully it’ll encourage Asda stores across the UK to follow suit.
Shoppers will be able to pick up donated clothing from different brands, in the hope that it’ll encourage them to think about the way they dispose clothing they no longer wear.
Asda fashion brand George is working to improve the environmental impact of their clothing and operations. Recently, they have launched their new sustainability strategy, and even a range of recycled polyester clothing.
Melanie Wilson, Senior Director for Sustainable Sourcing at George, said: ‘As a country, we throw away far too many clothes.
‘At George, we’re committed to doing the right thing by our customers and the planet by improving the sustainability of our products, making sure they are built to last – including our 100 day satisfaction guarantee – and ensuring that any surplus stock we have is repurposed or recycled.’
Speaking about the aims of the new pop-up, she said: ‘By trialling our Re-Loved pop-up shop, we hope to help create another route for unwanted clothes to find a new home and encourage people to think again about throwing away that top or those jeans they no longer love.’
Recently, there has been a rise in baby banks across the UK, where families are encouraged to donate any baby clothing, furniture, slings, pushchairs, and nappies to help out those who may need them.
So hopefully Asda’s new initiative will help shoppers understand the importance of donating clothes they no longer wear, instead of simply throwing them out.
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