Best Prime Day toys deals: 40% off kids toys, Lego, Playmobil, Barbie and more

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  • It’s the second day of Amazon Prime Day today and here are even more fantastic Amazon Prime Day UK toys and games deals to be had. Deals today include over 40% off Lego and 35% off Barbie, Polly Pocket and more! But be quick – as once the deals are gone, they are gone!

    Prime Day is most commonly associated with huge discounts on tech products. However, the Amazon Prime Day UK toys and games deals – as well as Prime Day deals on baby products and toys – have proven equally popular it previous years. To take advantage of these amazing deals, you’ll have to be a member or sign up to a free, 30-day trial of Amazon Prime which you can cancel before the first payment comes out.

    Last year, Amazon sold over one million toys for kids during their Prime Day UK toys and games deals.

    With toys proving to be such a popular product for Amazon Prime Day, here are the Amazon Prime Day UK toys and games deals to look out for this year and what to expect based on last year’s amazing offers.

    Amazon Prime Day UK toys and games – at a glance:

    LEGO deals

    Disney deals

    Wooden toy deals

    Thomas The Tank Engine toys deals

    Peppa Pig toy deals

    Amazon Prime Day Lego deals

    Amazon toy and games deals


    LEGO Star Wars Poe Dameron’s X-wing Fighter Building Set – £57.19 (RRP: £89.99)

    Includes three minifigures – Poe Dameron, Knight of Ren and Jannah – and features an opening minifigure cockpit, space for R2-D2, adjustable wings, stud and spring-loaded shooters plus retractable landing gear. Suitable for kids aged 9 years and up.


    LEGO 42098 Technic Car Transporter with Lego car – £86.99 (RRP: £139.99)

    Truck comes with adjustable car decks and includes a blue car with working steering and V8 piston engine and is compatible in scale with the LEGO Technic 42093 Chevrolet Corvette ZR1. Suitable for kids aged 11 and up.


    LEGO Hidden Side 70424 Ghost Train Express Construction Set – £41.99 (RRP: £69.99) 

    Kids can play out an exciting ghost-hunting adventures that combines the physical LEGO train model with an interactive augmented reality play experience through a phone app. Suitable for 8 years and up.


    LEGO Disney Frozen II Elsa’s Jewellery Box Creation with Princess Elsa Mini Doll – £27.99 (RRP: £39.99)

    Includes an Elsa mini doll and a mythical water spirit figure. Build a magical palace for Elsa that doubles are an intricate jewellery box. Suitable for ages 6 and up.


    LEGO 70436 Hidden Side Phantom Fire Engine 3000 Toy – £36.99 (RRP: £59.99)

    Features digitally interactive LEGO Hidden Side fire truck model with a transformable mech robot, plus a Nehmaar Reem The Harbinger figure. Children build the model then ‘catch’ the ghosts using a phone or tablet for extra gameplay time. Suitable for ages 9 and upwards.


    LEGO City Airport Passenger Airplane, Terminal & Truck Play Set – £70.99 (RRP: £89.99)

    Jet off with your Lego figures even if we’re grounded at home this year! The large toy plane seats the pilot and passenger figures, with an opening rear cargo door and roof to access the detailed interior. Suitable from 6 years and up.


    LEGO 60266 City Ocean Exploration Ship Floating Toy Boat – £99.99 (RRP: £124.99)

    A multi-vehicle set that comes with a toy ship that really floats on water, with accessible command cockpit and laboratory, a working crane, helipad, movable boat arm and storage. Plus research submarine, helicopter, speedboat, shark cage and pirate shipwreck with hidden treasure. Suitable for 7 years and up.


    Amazon Prime Day Disney deals

    Amazon Prime Day disney deals


    Disney Princess Complete BLU-RAY Collection Box set – £47.59 (RRP: £67.99)

    Includes 12 animated Disney Princess movies: Snow White, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, Aladdin, Pocahontas, Mulan, The Princess and The Frog, Tangled, Brave and Moana. Plus includes a limited edition Disney Princess poster as well as the Disney Princess The Essential Guide, a 95 page book and the ultimate companion to Disney’s much loved Princess movies.


    Disney Ultimate FROZEN Children’s Backpack – £31 (RRP: £45)

     An essential accessory for any Disney Frozen fan, this durable backpack features whimsical embroidery and an illustration of Elsa and Anna on the front. Perfect for school supplies or sleepover kit.


    Toy Story 4 Disney Pixar 4-Duke Caboom Remote Control Toy – £17.25 (RRP: £27.99)

    For any fans of Disney Pixar’s Toy Story, this official Toy Story 4 product is great for children to renact their favourite scenes from the movie.


    Disney Frozen 2 Edition Monopoly Board Game – £12.49 (RRP: £21.55)

    Fans of Disney’s Frozen 2 can enjoy playing this edition of the Monopoly board game that celebrates Anna and Elsa’s journeys through Arendelle and beyond.


    Osmo 5-11 Super Studio Disney Frozen 2 Starter Kit – £39.99 (RRP: £39.99)

    For ages 5-11, this Frozen 2 Osmo kit is a great educational toy for kids. Needs an IPad to play.


    Toy Story 4 Mini 5-Pack of Characters (Woody, Buzz, Jessie, Trixie and Forky) – £19.99 (RRP: £19.99)

    Kids love anything miniature and these Toy Story 4 figurines are certainly that! Perfect stocking fillers for kids this Christmas, some of the most loved characters from the film are included in the set, including Woody and Jessie.


    Puppy Dog Pals JPL94032 Surprise Action Rolly – £14.99 (RRP: £14.99)

    A Puppy Dog Pal that really walks, this toy comes with over 10 sounds and phrases from the show to bring Rolly to life.

    Amazon Prime Day Peppa Pig deals

    Amazon Prime Day Peppa Pig deals


    Peppa Pig Wooden Family Figures Pack – £7.99 (RRP £9.99)

    Features four wooden figures including Mummy Pig, Daddy Pig, Peppa Pig & George Pig. Each figure has ‘drop n play’ feet so they can be easily slotted into the wooden bench provided or any Peppa Pig wooden vehicle or playset.


    Clementoni Peppa Pig Bus – £14.99 (RRP: £19.99)

    This bus toy has 8 soft Clemmy blocks, including Peppa and George, and can be stacked for fun playtime adventures. It’s a great way to encourage fine motor  skills and creative play alone or with others, inspired by the hit TV show.


    Peppa Pig Grandpa Pig’s Bath Time Boat – £14.99 (RRP: £19.99)

    With two removable, articulated figures, this toy boat floats on water and is perfect for bathtime fun. It’s recommended for children aged 3 and up and can be played with in the bath or on dry land!


    Peppa Pig Vet Set – £15.99 (RRP: £16.99)

    This Peppa Pig costume consists of a Peppa Pig branded lab coat, a cute headband, a professional stethoscope and a even a toy goldfish to take care of. It’s great for fancy dress parties or just fun dress up games at home.


    Peppa Pig Flip and Learn Phone Electronic Toy – £7.98 (RRP: £9.99)

    This chunky, classic flip-up phone has a backlit answer screen, and children can call Peppa and other characters from the show to hear their greetings. There’s also a quiz feature, where you use the number or colour keys to answer fun trivia questions.

    Amazon Prime Day Wooden toy deals

    Prime Day toy deals wooden toys wooden kitchen wooden food

    (Credit: Amazon)

    KidKraft Country Wooden Kitchen for Kids- £104.99 (RRP: £176.99)

    This lifelike, kid-sized toy kitchen has an oven, microwave, and stove so your kids can pretend (and learn) all about food prepping, cooking, and washing up afterwards. It’s a fun toy for creative play and has a country-style design.


    Grand Gourmet Corner Wooden Pretend Play Toy Kitchen for Kids – £159.99 (RRP: £247.99)

    A lifelike toy kitchen complete with sink, oven, microwave, refrigerator, and freezer so your kids. Perfect for inspiring imaginative play and the corner design packs plenty of features into a compact space for maximum value – and minimum disruption in your living room!


    Country Wooden Pretend Play Toy Kitchen – £104.99 (RRP: £176.99)

    A modern-style country kitchen with extra features such as working knobs on the oven and a faucet that twists and turns. This helps the development of your toddler’s fine motor skills. Let them load the oven with food and the sink with plates for hours of play cooking fun.


    KidKraft Everyday Heroes set with Toy Fire Truck, Police, Helicopter and Action Figures – £71.50 (SAVE 61.49)

    The ultimate play set for kids aged 3 and up, the toy building is split over 3 levels with 12 different themed rooms and a roof-to-floor fire pole. Your child will have hours and hours of fun thanks to the 35-piece accessory kit it comes with, including a police motorcycle, fire truck, fire dog and more.


    Pink Vintage Wooden Pretend Play Toy Kitchen – £104.80 (RRP: £165.99)

    This pink toy kitchen has a cute retro design and features an oven, microwave, refrigerator, and a role play phone. Kids can prep, cook and serve food as the doors open and close and both microwave and oven windows are see-through for realistic play.


    Melissa & Doug Doctor Activity Centre – £139.99 (RRP: £199.99)

    Play doctors and nurses and let your kids pretend to be the NHS Heroes that inspire them with this wooden doctors play set. The multi-sided structure features a waiting area, exam room, sink and reception area.


    BRIO World Parking Garage for Kids – £35.99 (RRP: £47.83)

    If your kids (and you) need a home for all their toy cars and trains, look no further than this wooden toy garage.


    How do you get an Amazon Prime free trial?

    If you are not already an Amazon Prime member, but you want to be able to take advantage of the Amazon Prime Day UK toys and games deals this year, all you have to do is sign up for Prime membership before October 13th. If you don’t want to pay for the membership, then you can get a free trial of Amazon Prime.

    New members can try Prime, for free, for up to 30 days. If you don’t cancel your membership before the 30 days is up, then you will be charged. Set a reminder so you don’t forget to cancel! To get an Amazon Prime free trial, simply go to Amazon Prime Free Trial. Then click on the button that says ‘start your 30-day free trial’.

    How do you cancel Amazon Prime?

    If you don’t want to continue with your Amazon Prime membership, you can cancel it before the first payment comes out of your account by heading over to your account. Click on the ‘Prime’ option of the nine boxes, then on the three rectangular boxes under the search bar at the top of the page, click ‘Manage’ and click ‘End Membership’. It’s really that simple! So if you’re just taking on a Prime membership to score some of the Prime Day UK toys and games deals, you can cancel it as soon as you’ve got the items you want.

    If you don’t cancel the membership, it will charge you after you free 30-day free trial.

    How much does Amazon postage cost and can you get free next day delivery on Prime Day deals?

    Postage costs vary, however generally Amazon Prime subscribers get free next-day delivery as one of the perks of their membership. Otherwise free standard delivery is normally offered to anyone who spends £20 or more on the site. This still applies on Amazon Prime Day. However, there is a chance some deliveries may be delayed after Amazon Prime Day UK 2020 because of the impact of Covid-19 this year.

    Can you return toys and games bought in the Amazon Prime Day UK deals?

    If you change your mind or find the deal better elsewhere, you can return Amazon Prime UK deals. In fact for the 2020 holiday season, in the run up to Christmas, items that are eligible for return and shipped between October 1 and December 31 can be returned right up until January 31 2021.

    After this, Amazon have said they’ll return to their standard 30-day period for products delivered after December 31 2020. So you’re covered for Amazon Prime Day!