The best World Book Day costumes you can buy for under £15

World Book Day costumes don’t have to be hard to come by, and with World Book Day coming up on Thursday 1 March, here’s where to get your hands on the best ones for £15 or less in the shops this year.

World Book Day is fast approaching – cue hundreds of frantic parents trying to make time to come up with costumes ready for school! With time being precious, easy World Book Day costumes that you can just pick up in the shops can be a real life-saver, especially if you’re responsible for getting more than one child World Book Day ready!

The supermarkets have really upped their game this year, offering plenty fabulously fuss-free and affordable fancy dress options for kids if you’re all out of homemade World Book Day ideas.

We’ve spotted lots of clothes that’ll seamlessly transform little ones into their favourite fictional characters.

We’ve rounded up our favourite World Book Day costumes that can be bought for under £15 in the shops this year below…

Classic children’s book characters


Gruffalo, from £14, George at Asda

Julia Donaldson’s book character the Gruffalo is instantly recognisable with this snug onesie complete with the creature’s trademark ‘terrible tusks, and terrible claws, and terrible teeth in his terrible jaws’.

Peter Rabbit

Peter Rabbit costume, £15, Tesco

Hot off the back of the film coming out in cinemas, this classic book by Beatrix Potter about the adventures of a mischievous rabbit called Peter is sure to be a popular choice this World Book Day.

Lily Bobtail

Lily Bobtail, from £14, George at Asda

Peter Rabbit and Benjamin Bunny’s quick-witted novel-loving friend Lily Bobtail is the one of the best World Book Day costumes for a young reading enthusiast. We love the embroidered facial features on her 3D hood complete with super-soft ears.

The Tiger Who Came To Tea

The Tiger Who Came To Tea, from £14, George at Asda

With this striped onesie featuring a detachable tail, transforming into the The Tiger Who Came To Tea has never been easier. The hungry lead animal from Judith Kerr’s book has been a firm favourite among youngsters since 1968.

Elmer The Patchwork Elephant

Elmer The Patchwork Elephant, £12, Tu at Sainsbury’s

Elmer The Patchwork Elephant is a children’s picture book series by the British author David McKee and we love this bold and bright all-in-one for World Book Day.

Dr. Seuss Thing 1 and 2 Fancy Dress Costume

Dr. Seuss Thing 1 and 2 Fancy Dress Costume, £14, Tesco

This Thing 1 and 2 ensemble from Dr. Seuss’s much-loved The Cat In The Hat book is as comfy as it is cool with its embroidered appliqué motif and eye-catching blue wig.


Paddington Bear outfit, from £14, George at Asda

Warp your little one up warm for World Book Day in this snuggly Paddington Bear costume. Pick up a jar of marmalade whilst you’re also in the supermarket too to really complete the look!

Mary Poppins

Mary Poppins costume, from £15, Tesco

Sure to go down just like a spoonful of sugar at school, this Mary Poppins costume is the perfect way to bring this famous book character to life.

Roald Dahl book costumes

Willy Wonka

Willy Wonka fancy dress costume, from £15, Tesco

Bring the Roald Dahl classic Charlie and the Chocolate Factory to life with this cute Willy Wonka costume. Just add candy bars or brightly coloured lollipops for the perfect finishing touch!

Charlie and the Chocolate Factory

Golden Ticket costume, £10, Tesco

Do something a little different for World Book Day with your kids this year by dressing them in this quirky and fun Golden Ticket costume instead of the classic characters of Charlie or Willy Wonka.

Violet Beauregarde

Violet Beauregarde, from £15, George at AsdaViolet Beauregarde swells up when she refuses to listen to Willy Wonka’s warnings after sampling a new sweet in Charlie And The Chocolate Factory. When rocking this costume featuring a sewn-in hoop around the torso, any Roald Dahl fan will be mistaken for the chewing-gum champion as she fills up with blueberry juice.


BFG outfit and accessories, from £15, George at Asda

Turn your little one into this huge character from a Roald Dahl classic this World Book Day. We love the giant ears with the easy-to-wear hairband for kids – genius!

Fantastic Mr Fox

Fantastic Mr Fox Fancy Dress Costume, from £15, Tesco

Our favourite thing about this cool costume is the bushy tail you get with the set to complete the character’s look! A Roald Dhal classic, we predict this costume becoming a favourite your kids will wear again and again!

David Walliams’ world characters

Awful Auntie

Awful Auntie, from £15, George at Asda

Children will have so much fun coming up with cunning plots to steal Saxby Hall from its rightful heir Stella when dressed up as Aunt Alberta, a baddie dreamed up by David Williams for his Awful Auntie paperback.

Gangsta Granny

Gangsta Granny, from £15, George at Asda

Taken from the children’s fiction book Gangsta Granny by British comedian David Walliams, this cute costume puts your little one at the centre of the story about the grandma who just happens to be a former international jewel thief…

The World of David Walliams Mr Stink

Mr Stink Costume, from £15, Tesco

This simple costume brings the heartwarming tale of the unlikely friendship between an unhappy schoolgirl and Mr.Stink to life for World Book Day.

Modern book characters

Where’s Wally

Where’s Wally, £14, Tesco

Although he’s best known for hiding on the pages of Martin Handford’s puzzle books, everyone will instantly know your child is Where’s Wally when they’re wearing this red and white striped tee with bright blue trousers, a beanie hat and glasses.

Postman Pat

Postman Pat, from £14, George at Asda

Early in the morning, just as day is dawning on World Book Day, we’ve no doubt that your Postman Pat enthusiast will pull on this blue uniform with pride before setting out to deliver letters to the people of Greendale.

Iron Man

Iron Man, from £14, George at Asda
Your little superhero will look undeniably cool as he protects the world while dressed up as Marvel Comics icon Iron Man, a founding member of the Avengers team.

Little Miss books

Little Miss Sunshine, from £14, Tu at Sainsbury’s

Don’t pick the same books as everyone else by doing something a little different this year with this fun costume straight out of the Little Miss Mr Men book series!

How to train a dragon
Dragon costume from Aldi, £4.99

If your little one loves all things mystical and cannot get enough of the Cressida Cowell How To Train A Dragon series, they will love this dragon costume. We love the red trim down the back and the metallic belly. Pair with some green leggings, trousers or jeans and you’ve got a fantastic little outfit!