‘Crap, am I allowed to park here?’ Single dad wins praise for taking on supermarket signage targeted at mothers

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  • One dad has drawn widespread praise for posting a tongue-in-cheek tweet to Canadian superstore Sobeys – and their response has earned them similar levels of applause.

    On a shopping trip with his young son, single dad Justin Simard was pleased to see what he interpreted as a family friendly sign that allowed him to park closer to the shop entrance whilst carrying his baby.

    But it wasn’t so simple.

    Speaking to Huffpost, he said that on seeing the sign, initially he just thought: ‘Oh good, a place to park that isn’t too far from the door whilst I’m with my son.’

    ‘When I went to get out of my car, the person in the spot next to me gave me a dirty look, which quickly vanished when I took my son out of his car seat,’ Simard explained. ‘Then the wording of the sign bothered me. What about single fathers? What about same sex couples? It occurred to me that the sign could be more inclusive.’

    Justin decided to take action, posting a selfie featuring his baby and the sign in the background, captioning the image: ‘Crap, am I allowed to park here? #notababysitter #dadissues’.

    His tweet was met with widespread applause, but it was the quick response of Soebeys itself that really gained Twitter’s approval.

    Responding within minutes, the supermarket tweeted back: ‘You are definitely entitled to that parking spot, Justin! Which location was this so we can update the signage? #SuperDad’.

    They added in another tweet: ‘And thank you for letting us know! #selfiesFTW We’ll see you both in store :).’

    Followers were impressed by the speedy exchange, with many taking to the platform to congratulate both Justin and the supermarket.

    ‘Alright @Sobeys!! Way to show Corporate America how how to act!’ exclaimed one happy customer, whilst another agreed: ‘Good on you guys for the response. Perhaps you can look at updating ALL signs rather than just that location? Assuming others are old also.’

    There, however, were other customers who pointed out the physical limitations of women carrying children.

    ‘Instead of taking spots away from Women who physically need then before and after giving birth, why not create more spaces for other people?’ asked one commenter.

    In a statement released by the company, a representative said: ‘All expectant mothers and parents of small children are welcome to park in the expectant parents parking spots in all our Sobeys stores. We will continue to look at this in the future and thank the customer for bringing it to our attention.’