Smyths Toys breaks down gender stereotypes in new advert
The advert has received praise from many parents
A children's toy advert has received praise from parents after breaking down gender stereotypes with gender neutral marketing.
Smyths Toys have released their latest advert, entitled 'If I Were a Toy' with a theme song following the music of Beyonce's hit 'If I Were A Boy'.
It tells the story of a young boy called Oscar who imagines what his life would be like if he could be a toy for the day. He dreams first of being a rocket, and flying into space, singing, 'I'd be soaring like a rocket and shouting "hey let's play!"'.
From there Oscar begins to drop towards the earth for the next game and falls into a pink dress with a tiara landing on his head. As he stands in a castle and looks out, waving, he continues to sing, 'be the queen of the land'.
Throughout the advert he goes on to dance with robots and ride on a motorbike, showing how much fun many different toys can be to play with.
Although the advert is undeniably lovely, it's the way Oscar happily dresses up in a typically female outfit and enjoys playing as a queen which has pleased many parents.
Reactions on Twitter have been hugely positive with critics praising Smyths Toys for their refreshing approach.
GoodtoKnow Newsletter
Parenting advice, hot topics, best buys and family finance tips delivered straight to your inbox.
One fan said, 'Well done @SmythsToysUK - great advert normalising children playing with whatever toy they want, regardless of gender. 👏🏼 #ifiwereatoy' whilst another agreed, '#ifiwereatoy ... single-handedly one of the cutest forward-thinking commercials out there. Brilliant! @SmythsToysUK 😍👑'.
Twitter users have continued to congratulate Smyths Toys, with tweets such as 'Kudos to @SmythsToysUK for promoting non-gender-stereotyped toys 👏👏👏#ifiwereatoy' to which the toy brand has been positively responding agreeing that all toys are for all children.
What do you think of the new Smyths Toys advert? Do you think your children would prefer a mix of gender stereotyped gifts this year?
http://www.youtube.com/watch?v=jitdxQpsHbE
Trusted, informative, and empathetic – GoodToKnow is the ultimate online destination for mums. Established in 2007, our 15-year-strong archive of content includes more than 18,000 articles, 1,500 how-to videos, and 7,000 recipes.
-
15 baby names parents love but 'don't feel cool enough' to use - would you choose one?
These baby names are a 'guilty pleasure' for parents
By Ellie Hutchings Published
-
Half of Gen Z say their parents 'don't take my mental health concerns seriously', research shows - here are 3 ways to help support older children
With research showing that half of teens and young adults feel their parents don't take their mental health concerns seriously, we share how you can show your support.
By Ellie Hutchings Published