Target have removed kiddie carts from 72 stores after parents professed how much they hated these seemingly cute additions.
Children like to play lots of games that replicate what they might be doing in later life, like ‘mummy’s and daddy’s’ or having their own little shop. These games are fun because it makes them feel grown up, and it’s pretty adorable to watch.
So what a great idea it seemed when American superstore Target gave each youngster their own chance at shopping just like their mummy or daddy, by providing tiny kiddie carts in a trial amount of stores – just for some fun.
Well, the idea didn’t stay great for very long! After the initial, ‘Aw that’s cute’ phase many parents realised that their little ones could use this mini shopping trolley as a weapon for annoyance.
Target have received floods of complaints from parents suffering from bruised legs, bumps on the ankles, over crowded trollies and their little one effectively grabbing everything and anything in sight.
When the trial began last year, Target introduced the kiddie carts to 10 stores and by this August they had reached 72. A spokesperson for Target, Kristy Welker told The Huffington Post that the carts were present in 50 stores in Minnesota and 22 in New York.
But it was when Minnesota blogger, Laura Rinas, explained her loathing of the mini carts on her blog, Laughing Without Limits that Target knew they were in trouble.
Laura wrote in her blog post of the carts, ‘This tiny, red thing, with wheels and a really cute flag that makes it look innocent but it’s actually there (admit it) to warn everyone close that whatever is at the bottom of that flag is bringing DANGER AND PAIN AND STRIFE and that they should run in the opposite direction’.
She even went on to set up a movement on Facebook called, ‘Moms Against Stupid Tiny Carts (MASTC)’ which quickly went viral and prompted other parents to speak out about their dislike of the little shopping trollies.
As the complaints kept coming in, Target eventually removed the carts from the 72 locations.
Their spokesperson commented saying, ‘At Target, our guests are at the centre of everything we do, and we value their feedback. We briefly tested kiddie carts at 72 Target stores, and after reviewing guest and stores feedback, we have made the decision to stop the test.’