Asda launch new cheese Easter egg

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  • A cheese easter egg has been launched by Asda to answer the prayers of cheese lovers all around the UK.

    At Easter it is very easy to overindulge on chocolate – we’ve all been there – especially with so many cheap Easter eggs to choose from.

    But now there’s a new kind of egg on the market that can save you from too much of that chocolatey goodness but still give you your dairy fix.

    A cheese Easter egg.

    That’s right, Asda have answered the cries of cheese lovers – 60% of Brits say they would choose cheese over chocolate according to the supermarket – and blessed them with a cheesy twist on an Easter classic.

    Crafted using Blacksticks Blue Cheese, the half egg-shaped cheese, half condiment product offers an entire cheeseboard egg-sperience, with crumbly mini oatcake crackers and a sachet of sweet and sticky caremelised onion chutney all included.

    Sounds delicious!

    ‘We’re a nation of cheese fanatics, so we know consumers will love the Cheester Egg. It’s an un-expected yet delicious twist on a traditional Easter favourite, and we can’t wait for Asda customers to enjoy our handmade quality blue cheese’ James Clapham, commercial manager of Butlers Farmhouse Cheeses said.

    Jo Miller, Asda’s head of cheese added: ‘We’re so excited to launch the Cheester Egg. Following the incredible response to our Christmas cheese advent calendar, the Cheester Egg was the obvious next step to show our customers that we’re constantly listening and ensuring there’s something for everyone at Asda this Easter.’

    It wasn’t long before eager fans of the egg took to Twitter to voice their excitement.

    One wrote: ‘For someone who doesn’t eat chocolate this sounds amazing. Where can I buy this from?’

    Another said: ‘Step aside chocolate: it’s all about this cheese Easter egg now.’

    And a third excitedly wrote: ‘My food dreams have come true. @asda are selling an #EasterEgg made of #cheese.’

    The new Blacksticks Blue Cheester Egg is available in Asda stores from March 16.