Fizzy milk might soon be available in the shelves of your local supermarket, as a dairy company reveals it’s experimenting with the new product.
If you like picking up a carbonated drink every now and again, would you swap it for a dairy version?
Soon you might be able to, as Arla, a dairy cooperative owned by dairy farmers, confirmed they are experimenting with fizzy milk, in a bid to adapt to the ‘changing consumer tastes and preferences’.
The news were confirmed by a spokesperson to the Huffington Post, who said: ‘We are continually investing in new products to meet changing consumer tastes and preferences.
‘Fizzy milk is among the many products currently in development at our state-of-the-art Global Innovation Centre in Aarhus in Denmark, which sees chefs, scientists, consumers and customers all come together to identify and shape the trends, technologies and products that will shape the dairy industry in the years to come.
‘Like all products in development, we can’t say if or when the product will come to market.’
Coconut milk is one of the most popular alternatives to dairy
The company’s move is an attempt to generate more interest in dairy at a time when the popularity of rice, nut, grain and seed-based drinks is growing exponentially in the UK.
But despite the preference for almond milk and co, several studies have warned against cutting out dairy from your diet completely.
The latest advice comes from the World Health Organisation, who says dairy alternatives might be causing iodine deficiency – the ‘world’s most prevalent, yet easily preventable, cause of brain damage’.
The official message comes after a study done in the UK, where researchers from the University of Surrey found that the majority of dairy-free milks contain around two per cent of the quantity of iodine found in cows’ milk.
This is not an adequate amount, says the study, as dairy is the main source of iodine for people in the UK, which is essential to produce thyroid hormones and crucial for normal foetal brain development in pregnant women.
Maybe fizzy milk is the answer? We’ll have to wait and see. 🥛
Would you give fizzy milk a try or does the thought put you off? Let us know in the comments!