Kellogg’s launches white chocolate Coco Pops – and they’re on sale today

Kellogg’s has launched white chocolate Coco Pops – and you can get them today.

A bowl of Coco Pops has long been a breakfast favourite with families across the country.

Despite the controversial sugar content of the breakfast cereal, the sweet crunch and bowl of chocolatey milk you’re left with afterwards is worth it when you’re opting for a treat breakfast.

And as much as we love the cocoa-tinged bowl of milk we’re left with after polishing off the crunchy pops, we’re even more excited about the sweet milk promised by Kellogg’s newest launch.

READ MORE: Cereal bars – the best and worst revealed

After 59 years of selling the chocolatey pops, the cereal giant is now releasing a white chocolate version of Coco Pops.

Following demands from fans on social media and pleas to the company’s customer help line, they have finally decided to give the people what they want with their newest launch that promises to ‘turn the milk WHITE chocolatey in the morning’.

kelloggs launch white chocolate coco pops

Credit: Kellogg’s

‘In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original,’ said Katy Bailey, brand manager for Kellogg’s Coco Pops.

‘Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops.

‘We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal,’ added Sara Ashley, Kellogg’s food technician at the Manchester cereal factory.

kelloggs launch white chocolate coco pops

Credit: Kellogg’s

‘We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it.’

The new cereal also claims to have 30 per cent less sugar than other chocolate rice cereals.

It is available from today in major supermarkets across the country for only £2.99.