é is launching giant tubes of orange Smarties after being ‘inundated’ with requests from the the sweets’ fans for decades.
Everyone has a favourite colour when it comes to Smarties, and now Nestle is making the orange team very happy by launching giant tubes that contain just that flavour.
The popular sweet, which uses orange oil to give it its distinctive taste, has been requested by fans for decades so the company say they ‘had to make it happen’.
In a statement, the company said: ‘Nestlé’s crack team of consumer service experts, based in York, receive more than 500 contacts from consumers every day and, for decades, have been inundated with requests from people up and down the land all asking the same thing: “Where can I buy Orange Smarties?”‘
Due to the overwhelming requests they’ve received over the years and its cult following, the orange flavour was the natural choice for the special edition.
‘It simply got to the point where we had to make it happen. The orange ones are the only Smarties that have their own flavour and they have their very own cult following because of that,’ Seasonal Confectionery Manager at Nestlé Iain Beavis said.
The new tubs cost £1 from ASDA
‘The distinctive flavour also means that manufacturing them in high volume, on their own, is slightly more difficult to do given the different process and recipe required to get that orange-y taste. Our experts have been hard at work to make it happen so that 2017 is the perfect Christmas for fans of Orange Smarties’, he added.
Many fans of the orange flavour took to Twitter to praise Nestle for finally answering their prayers and making their dreams come true.
One wrote: ‘When they release a full tube of orange smarties my life is made 🙌🏻’, while another said: ‘I was going to bed early to read… now I’ve spent half an hour on orange smarties excitement.’
A third commented on the new tubs: ‘When you’ve had a bad few weeks but your life suddenly improves when you find a tube of Smarties containing only the orange ones 🙌🏼🙌🏼🙌🏼’
The launch marks the company’s 80th birthday of the sugar coated chocolate, but it’s also meant to be a special treat for fans to buy as a gift for the holiday season.
The 150g tubes orange-only Smarties are available exclusively from ASDA for £1, but beware – they are limited edition, so you need to move fast.