About GoodtoKnow - who we are and why you can trust us

Welcome to GoodtoKnow, the website empowering parents to do it their own way

About GoodTo

ABOUT GOODTOKNOW

Here at GoodtoKnow, our mission is simple: to empower parents and parents-to-be to do it their own way by answering the questions that parenting brings up as your child grows. 

On the site, you'll find everything you need for a happy, healthy family life. Our 16-year-strong archive of content includes more than 18,000 articles and 1,500 how-to videos. These include tried-and-tested product reviews and buying recommendations for every stage of family life - from prams and Moses baskets to birthday gifts and top toys. We also feature expert-backed, fact-based information and advice on pregnancy, parenting, wellbeing, and managing your family finances. There's also daily entertainment news (because every parent needs a bit of escapism), and the very best recipes for family meals or to bake with the kids.

We know that being a parent can be conflicting, challenging and confusing - some days all before 9am! That's why our team of brilliant writers and contributors includes real-life parents with first-hand experience of the same concerns and questions, as well as qualified experts - so you can always trust what we say. You can read more about our contributors in the 'meet the team' section.

In line with our core brand values, we strive to be trusted, informative, empathetic - and here for you at every stage of your parenting journey.

OUR HISTORY

GoodtoKnow was founded in 2007 by our then-parent company, IPC Media (which later went on to become Time Inc UK, then TI Media, then Future plc - our current owners). Back then we were called GoodtoKnow, and the site - goodtoknow.co.uk - covered recipes, health, diet, family, celebrity, and relationships.

The site quickly became popular with busy mums, and in February 2010 we launched a spin-off print magazine called GoodToKnow Recipes, aimed at providing parents with quick, cheap, and easy recipe ideas. While that magazine eventually closed, many of the delicious recipes featured on its pages live on in our Food channel.

Happily, the website continued to go from strength to strength, and in 2022 - due partly to a growing international audience - we switched from Gootoknow.co.uk to GoodTo.com. Today we work with a variety of experts to provide parents with trusted buying advice, reliable reviews of essential baby and child buys, information on family finances, and meal inspiration for every occasion.

WHY TRUST US?

Our qualified writers work closely with specialists to offer practical and relatable information on a huge spectrum of family topics. From conception and pregnancy, through to labour and birth including baby development and childhood milestones, we’ve got it all covered. We work with hugely talented contributors and trusted expert verifiers including respected midwives and doctors, parenting experts, and psychologists.

We also collaborate with a huge and diverse range of well-liked, engaging, and funny Instagram influencers and content producers, to share the laughs and experiences every parent goes through. Parenting, families, and life can be hard sometimes. If you have a question, we're here to help you answer it.

GoodtoKnow also offers a wealth of cooking advice and 7000+family-friendly recipes, as well as how-to guides and videos. All of our recipes are created in our very own Test Kitchen by our team of expert chefs and bakers. We test each recipe until we’re confident we’re sharing the best method, so you can be confident of achieving the perfect results.

We also work with some of the best food stylists and nutritionists in the industry and have built up a huge collection of recipes created by celebrity chefs – such as Mary Berry, Gordon Ramsay, Joe Wicks, Hairy Bikers, and Nadiya Hussain.

HOW WE TEST PRODUCTS

Our review process is thorough, fair and consistent to ensure that our product reviews are robust, honest and detailed - and carried out by parents who are up against the same life challenges as you. We're committed to making sure you spend your money on the best products for the job - anything to make your life that little bit easier. 

We identify products for review based on industry trends and audience insights and then calls in samples from brands and retailers for testing. Our parent-tested reviews are always uncompromising and utterly independent. We have affiliate partnerships with many baby gear brands and may earn a commission if you buy a product we recommend but this never influences editorial decisions or product inclusions. We work closely with all the major baby gear brands and retailers so we hear about new product launches before they happen and are among the first to review the latest must-have toys, items of baby gear, and parenting essentials.

Read more about how we test baby products for our reviews. 

Testimonials: 

Think this is the best review we’ve had on any product. Beyond excited to circulate this to our wider teams. Thank you so much to you and (mum tester) Grace for this review!
Bekah Duce, PR & Social Media Executive

Thank you SO much for sharing – I’ve just shared this with our board team and they’re over the moon. By far the most thorough review we’ve ever received and we’re so happy with the comments! Thank you so much to you and (mum tester) Lynsey!
Mamas & Papas

AFFILIATE & ADVERTISING DISCLOSURE

We always aim to provide unbiased editorial created by our journalists and writers. We also need to pay our teams and website costs so we make money in a number of ways. We sometimes use affiliate links to products and services on retailer sites for which we can receive compensation if you click on those links or make purchases through them. From time to time we also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here

MEET THE TEAM

Profile picture of Goodto editor Anna Bailey
Anna Bailey

Anna Bailey has been the editor of GoodtoKnow since 2018. Before joining the team she was Features Editor at MSN UK, where she oversaw Family Health and Days Out. Previously, she was Digital Lifestyle Editor for the broadcaster UKTV, and Lifestyle Editor for ITV.com. Anna studied Multi-Media Journalism at Bournemouth University and went on to gain her NCTJ and NCE  journalism qualifications. Anna is responsible for driving the direction and editorial strategy of GoodtoKnow. A mum and experienced baby product tester, she is passionate about providing safe, trustworthy, and relatable advice for families of all kinds.

Profile picture of Goodto Consumer Editor Heidi Scrimgeour
Heidi Scrimgeour

Heidi Scrimgeour joined GoodtoKnow after a 16-year freelance career as a parenting and lifestyle journalist. She has written features for various publications including The Guardian, Telegraph, Daily Mail, Red, Psychologies and Stylist. She was a parenting columnist for AOL’s Parentdish and baby gear editor of Mother & Baby magazine for six years. Heidi has taken part in various parenting debates on This Morning, The One Show and BBC Radio 4’s Woman’s Hour. She has a degree in English & Media Arts and gained a Masters with Distinction from the University of Westminster. 
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Profile picture of Goodto Family editor Stephanie Lowe
Stephanie Lowe

Stephanie Lowe has more than 13 years of experience as a digital journalist and is currently working towards an Open University course: 'Introduction to childhood studies and child psychology. She's worked at The Sun's TV Mag, Woman's Own, BT.com, Press Association, Essentials, and Hello! Since becoming a parent Stephanie is passionate about empowering mums and dads to trust their instincts in confidently making their choices. Stephanie graduated from the University of Bedfordshire with a degree in Journalism and PR (2:1 BA Hons) in 2008.
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Sarah Handley  - money editor
Sarah Handley

Sarah is GoodtoKnow’s Consumer Writer & Money Editor and is passionate about helping mums save money wherever they can - whether that's spending wisely on toys and kidswear or keeping on top of the latest news around childcare costs, child benefit, the motherhood penalty. Sarah graduated from the University of Wales with a degree in English and Creative Writing and now has more than 15 years' experience on a range of titles including The Money Edit. Sarah is all about the latest toy trends and is always on the lookout for toys for her nephew or Goddaughters. When not writing about toys or family finance, Sarah can be found hanging out with her rockstar dog Pepsi, getting opinionated about a movie, book or podcast, and trying her best to learn British Sign Language. 
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A headshot of Ellie Hutchings
Ellie Hutchings

Ellie is GoodtoKnow’s Family News Editor and covers all the latest trends in the parenting world - from relationship advice and baby names to wellbeing and self-care ideas for busy mums. Ellie is also an NCTJ-qualified journalist and has a distinction in MA Magazine Journalism from Nottingham Trent University and a first-class degree in Journalism from Cardiff University. Previously, Ellie has worked with BBC Good Food, The Big Issue, and the Nottingham Post, as well as freelancing as an arts and entertainment writer alongside her studies. When she’s not got her nose in a book, you’ll probably find Ellie jogging around her local park, indulging in an insta-worthy restaurant, or watching Netflix’s newest true crime documentary.
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Profile picture of Senior Entertainment Writer Selina Maycock
Selina Maycock

Selina is a Senior Family Writer for GoodtoKnow and has more than 16 years years of experience. She specialises in royal family news, including the latest activities of Prince George, Charlotte, Louis, Archie and Lilibet. She also covers the latest government, health, and charity advice for families. Selina graduated from the University of Sheffield in 2006 with a degree in Journalism and gained her NCTJ and NCE qualifications. During her career, she’s also written for Woman, Woman's Own, Woman&Home, and Woman's Weekly as well as Heat magazine, Bang Showbiz - and the Scunthorpe Telegraph.
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Family and wellness writer Daniella Gray
Daniella Gray

Daniella covers all things family news, parenting, and wellbeing. From building healthy family relationships to self-care tips for mums and parenting trends - she also writes about postnatal workouts and exercises for kids. After gaining a Print Journalism BA Hons degree and NCTJ Diploma in Journalism at Nottingham Trent University, Daniella started writing for Health & Wellbeing and co-hosted the Walk to Wellbeing podcast. She has also written for Stylist, Natural Health, The Sun UK, and Fit & Well.
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Profile picture of Goodto.com Senior Content Editor Jessica Dady
Jessica Dady

Jessica Dady joined the GoodtoKnow team in 2012 as Recipes Assistant following her graduation from Brunel University. She now works closely with GoodtoKnow's Test Kitchen to create trending recipes and how-to videos. A passionate baker, Jessica spends much of her time creating celebration cakes. Jessica has also written for Honest Cooking, Fresh, Essentials, and Eat In magazine, and has previously worked with BBC, Good Housekeeping, Reader’s Digest, TV Choice, Marks & Spencers, and UKTV.
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CONTRIBUTORS

Jayne Cherrington-Cook
Jayne Cherrington-Cook

With over 22 years of experience in journalism, Jayne's written about a variety of subjects and is just as at home interviewing A-list stars as she is testing nappies. Having started her career writing about Pokémon, ponies, and wrestling, Jayne moved into the world of film journalism, where she spent the next eight years pinching herself while she got paid to interview Hollywood film stars and attend premieres. Since then, she’s launched websites for major magazines, worked with top brands such as Westfield, LK Bennett, and Hunter, had her own tech column in Women’s Own, and has more recently lent her wordy expertise to small businesses, including Andrea McLean’s This Girl Is On Fire membership site.
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Rachel Fitz-Desorgher
Rachel Fitz-Desorgher

Rachel Fitz-Desorgher is a leading, internationally-known baby expert, and parenting mentor. Having worked for over 30 years as a midwife, infant feeding specialist, active birth teacher and parenting consultant, she published her first book, Your Baby Skin To Skin in 2017 and it quickly gathered five-star status with its reviewers. Rachel Fitz-Desorgher has been featured in several articles for publications including The Daily Mail, The Independent, The Express and Yahoo Lifestyle. She's also a regular contributor for Mother&Baby.
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Family and maternity writer Tannice Hemming
Tannice Hemming

Tannice Hemming has worked alongside her local NHS in Kent and Medway since she became a parent and is now a mum of three. As a Maternity Voices Partnership Chair, she bridged the gap between service users (birthing women and people, plus their families) and clinicians, to co-produce improvements in Maternity care. She has also worked as a breastfeeding peer supporter. Two of her proudest achievements include Co-authoring Health Education England’s E-learning on Trauma Informed Care and the Kent and Medway Bump, Birth and Beyond maternity website. Tannice has collaborated with Public Health England (now the UK Health Security Agency), NHS England and Health Education England. A current member of several maternity steering groups and panels, projects Tannice has collaborated on include several focusing on maternal mental health, maternal weight and chronic illness.
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Dr Larisa Corda
Dr Larisa Corda

Dr Larisa Corda is an obstetrician and gynecologist and one of the UK’s leading fertility specialists. Larisa is ITV This Morning’s and Channel Mum’s Fertility Expert. She qualified from Imperial College London with her training taking place in both the UK and Australia. This has seen her gain an understanding and appreciation of gynecological, obstetric and fertility issues across a wide international population. Larisa’s work and research interests have been published and presented internationally. She believes in using innovative natural and mild IVF techniques.
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CONTACT US

We welcome thoughts, feedback and sugary treats. You can contact us in the following ways:

By email: please see Editor's details above

By post: GoodtoKnow, 4th Floor, Future PLC, 121 – 141 Westbourne Terrace, London W2 6JR

By telephone: +44 (0)20 7042 4000

SALES AND COMMERCIAL

For the sales and commerical teams, please contact:

Advertising Sales Director - Liz.Jazayeri@futurenet.com
Commercial Partnerships Director - Sarah.Hayman@futurenet.com
E-Commerce Director - Emily.Ferguson@futurenet.com
Affiliate Account Manager - Dami.Abajingin@futurenet.com

More information can be found at the Future PLC website.

CONNECT WITH GoodtoKnow

It's not just our website that we use to connect with our readers - we share our latest news and updates across multiple social media platforms and via the GoodtoKnow newsletter.

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PRIVACY POLICY

GoodtoKnow is part of Future PLC. We are both fiercely committed to protecting your privacy. Please have a look at our in-depth privacy policy to find out more.

CERTIFIED AND REGULATED

GoodtoKnow is a member of the Independent Press Standards Organisation, which regulates the UK's magazine and newspaper industry. We abide by the Editors' Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact goodtoknow@futurenet.com. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors' Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk

ipso

Affiliate disclosure

This Affiliate Disclosure is provided by Future Publishing Limited (“Future” or “we” or “our”), and applies to www.goodto.com, including, without limitation, both mobile and online versions of our websites, email and social channels (collectively, referred to herein as the “Site”), and is provided for the purpose of disclosing Future’s financial relationship with affiliates, advertisers, sponsors and other third parties that appear on the Site (collectively, referred to herein as “Affiliates”).

This Affiliate Disclosure has been posted on the Site or has otherwise been linked to in a post or article since Future sells and thus receives monetary and other forms of compensation from Affiliates for various insertion orders and promotional campaigns that we feature on the Site. Thus, there is paid connection between each product or service mentioned, reviewed or recommended on this Site and the Affiliate (i.e., the owner of that third-party product or service). Future is a participant in a number of affiliate advertising programs. For instance, we participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

If you ultimately decide to purchase a product or service mentioned on the Site, Future may receive additional compensation from that purchase from the Affiliate. Every effort has been made by Future to provide true and accurate statements in regard to any and all products or services mentioned, reviewed or recommended by Future on this Site.

Further, the Site posts or otherwise promotes content, including editorial content, which may feature third-party products and services (the “Affiliate Products”) and which may link to third-party owned and operated websites where you can purchase Affiliate Products. The content featuring Affiliate Products from multiple brands will always be editorially selected, even though we may receive compensation in connection with your purchase of Affiliate Products as outlined above, we still seek to provide our honest opinions, findings, beliefs, and experiences as they relate to the Affiliate Products that are featured on the Site.

We also receive monetary and other forms of compensation from Affiliates to publish supported (paid-for editorial content) campaigns on the Site. When this is the case, the content is clearly marked as ‘supported’ and/or ‘in partnership with’ so you’ll always know which content has been created with the brand and which is not. 

Please note, Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.

Join GoodtoKnow

If GoodtoKnow sounds like your dream place to work, then we'd love to have you! From time-to-time we will advertise vacancies on the Future PLC careers page(opens in new tab) - so check there to see if there are currently any open vacancies that suit your skills and experience.

If you're a freelancer who has a fantastic pitch you'd love to share with us, then please email goodtoknow@futurenet.com (opens in new tab). We're committed to hearing and developing talented voices from any background or education, encourage diversity and strive to amplify the voices of minorities, those in the LGBTQ+ community and people with disabilities.