To celebrate the new scent release technology in Bold 2in1, they are travelling the length and breadth of the nation to find children to star in the next TV ad.
The Big Bold Hug is looking for kids from all over the country to tell them what a hug means to them, and some children will be featured on the ad.
There will be loads of fun for everyone, plus the lucky winners will receive a fun experience for their whole family.
Check out one of the events below:
Newcastle, Metro Centre, 12th April 2010 – 10am-4pm
Cardiff, St David’s, 14th April 2010 – 10am-4pm
Birmingham, Bullring 16th April 2010 – 10am-4pm
Bristol, The Mall, 18th April 2010 – 11am-4pm
If you’d like to see photos of past events and learn more about the Big Bold Hug tour, visit www.boldhugs.com