Switch the Fish

Go to the Sainsbury’s fish counter today, ask for one of the ‘Big 5’ – cod, haddock, tuna, salmon and prawns, and you’ll be offered a portion of an alternative, less known species for free. Supported by Jamie Oliver, it’s the Switch The Fish campaign, encouraging us all to widen our repertoire and eat more sustainable fish varieties.

Sounds like a great idea to me, so if you fancy trying coley, mackerel, megrim, pouting, rainbow trout or hake, get down to Sainsbury’s now!