Your friend has a sensitive bladder… so what do you do?

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  • Does your friend have a sensitive bladder? Let her know she’s not alone!

    Bladder sensitivity is such a common condition that it’s likely we all know someone who’s dealing with it. Did you know that one in three women over the age of 18 suffer from bladder sensitivity?

    Despite this, not many women find it easy to talk about having a sensitive bladder. Instead of chatting to their GP or closest friends or family members about what they’re going through, Sensitive bladder can make many women stop doing the things they love. But there’s no need to! Here’s how you can help.

    When it comes to life’s worries and problems, sharing your concerns and thoughts with your nearest and dearest can instantly make you feel better.
    So if you’ve noticed a friend popping to the loo more frequently than usual or turning down offers to go out, it could be they’re letting bladder sensitivity get in the way of doing the things that they used to enjoy doing. So what can you do if you think a friend is in need of a supportive ear when it comes to bladder sensitivity? We’ve put together some handy tips…

    Tip 1

    If they raise the subject, mention how common it is so they know it’s absolutely nothing to be embarrassed about. Remind them that lots of women of all ages have the condition and chat about the most common causes and the symptoms.

    Tip 2

    If you want to discreetly raise the subject, mention an article you’ve read on Good To Know about how common bladder sensitivity is and how to manage it. Hopefully, that will give your friend the confidence to talk.

    Tip 3

    Two-thirds of women who experience incontinence don’t use specialist products, so let them know the Always Discreet range is designed specifically to suit a range of bladder sensitivities. Wearing the Always Discreet product that best suits their needs every day will keep them fully protected. Femininity and discretion are key features of the new Always Discreet line-up, so they won’t feel embarrassed buying the range in the shops or storing the product in their bathroom cabinet.

    Made with a new generation of ultra-thin materials, the new range will keep them protected while remaining discreet. The liners and pads have an absorbent DualLock core that helps lock away odour and wetness. They’re up to 40% thinner* than the leading brand, yet offer twice as much absorbency than may be needed.** The pants offer up to 100% comfort and protection. Plus, all products have the exclusive OdourLock technology that neutralises odours instantly and continuously. Using Always Discreet, your friend can feel reassured, secure, and free to carry on doing all the things they love to do.

    Tip 4

    Encourage them to open up about how bladder sensitivity is affecting them emotionally, as well as physically. As they say, a problem shared is a problem halved! Remind them that you are always there to offer practical support, or just to offer an understanding ear if they need a chat.

    Tip 5

    Let them know how useful pelvic floor exercises are for preventing leaks and strengthening the pelvic floor muscles. Remember, bladder sensitivity is not a permanent condition and there’s help available. For more information, encourage them to talk to their GP.

    Tip 6

    Direct them to Good To Know where they can find more articles on bladder sensitivity and advice on how to manage it. The more informed they are, the more confident they’ll feel when it comes to making sure none of those little worries holds them back. Let them know that they can request a free Always Discreet sample at

    (*Compares to the leading brand (percentage varies across line-up). **Based on average consumer loading.)